Guinness launches new product
Guinness Ghana breweries limited has launched a new product in addition to its range of products, the Guinness Africa Special.
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It is made with 70 per cent sorghum, sourced locally from the northern regions of Ghana, and mixed with selected African herbs and spices.
Guinness Africa Special offers a unique taste that is tailored to the specific needs of the African.
The Marketing Director of Guinness Ghana, Mr Kweku Sekyi-Cann, said: “As an iconic business, we are proud to set the pace, which is why we are always innovating to meet the ever dynamic needs of our cherished consumers.”
He said Guinness Africa Special was another example of such pacesetting innovation, adding that “this is our gift to Africa.”
The Managing Director of Guinness Ghana, Mr Francis Agbonlahor, said Guinness was constantly guided by targets to strengthen and accelerate premium core brands, innovate to scale to meet new consumer needs, as well as build and constantly extend its advantage to the consumer.
He said the product was the result of such focused target setting.
Guinness Africa Special will also be launched in Kumasi as part of a drive to make the product available countrywide.
