Nueva Comms: Ghana's leading fashion PR firm rebrands to embrace broader strategic focus

Ghana’s premier fashion public relations firm, e’april PR, has announced its rebranding as Nueva Communications Ltd. 

The move reflects the company’s intent to adapt to the evolving public relations landscape while broadening its range of services to cater to a wider array of industries, including tech, hospitality, and entertainment.

Nueva Comms, meaning “new” in Spanish, represents a fresh direction for the firm, with a renewed emphasis on delivering cutting-edge communication strategies. By expanding its portfolio, the company seeks to offer enhanced services such as media relations, event management, personal branding, social media strategy, and crisis communication.

CEO Faith Senam Ocloo described the rebranding as a "significant milestone," underscoring the company's growth and ambitions. "This new identity encapsulates our commitment to innovation and excellence as we continue to partner with clients to create impactful stories and meaningful engagement," she said.

While Nueva Comms will maintain its stronghold in the fashion, beauty, and lifestyle sectors, the firm will now offer its expertise to brands in tech, retail, and other industries, with a client-centric approach at the heart of its operations. The company’s team of professionals is equipped with the latest insights and strategies to help brands communicate effectively with their audiences.

The rebranding is positioned as more than just a name change, representing a commitment to setting new standards in the PR industry by leveraging emerging technologies and fostering strong client relationships.