Peak Milk launches ‘Shine With Peak’ campaign

Peak Milk has launched a consumer–oriented promotion geared towards mitigating the impact of the erratic power supply in Ghana.

The 60-day promo, dubbed ‘Let Your Light Shine‘, will see the presentation of 60 generator sets as well as 1,800 solar lamps to loyal consumers of the 170g tin Peak Evaporated Milk.

Shedding light on the rationale for the promo, Mr Wilfried Assi, the Marketing Manager, FrieslandCampina West Africa Ltd, owners of Peak Brand in Ghana, indicated that the promo was initiated primarily to reward its loyal consumers while encouraging Ghanaians to consume Peak Milk.

He said Peak Milk provides proteins, fats, vitamins, minerals and lactose which are all building materials and fuels important for good nutrition.

Mr Assi, therefore, encouraged customers and consumers to drink the extra fortified milk daily to enhance the performance of body and mind, adding that the campaign would not only relieve stakeholders of the financial cost in providing alternative sources of electricity in this era of ‘Dumsor’, but will also go a long way to boost the nutritional intake of citizens.

“As a reputed household brand for many years, we at Peak Milk are not oblivious to the domestic and social impacts of the current energy challenge.

This is why we want to use this rewarding campaign to help mitigate the impact of the ‘Dumsor’,’’he noted.

Explaining the mechanics of the campaign, he indicated that customers of the Peak brand would be required to text a 12-digit batch number on Peak’s 170g Evaporated Milk tin to a defined toll-free SMS short code.

‘‘This will be followed immediately with a message indicating whether or not the said customer has won any of the items,’’ he said.

While expressing optimism about the impact of the campaign, he urged all and sundry to avail themselves of the opportunity.