SC Johnson adopts mPedigree technologies in malaria prevention campaign
SC Johnson has adopted mPedigree mobile technologies in its “Raid for More” campaign, which aims at boosting malaria prevention in Kumasi
On Friday, the Commander of the Royal Guard of Asante, Anantahene Baffour Agyei Fosu Twitwiakwa II, on behalf of His Majesty Otumfuo Osei Tutu II, launched the Raid for More campaign and initiative in Kumasi.
The colourful event, which came off at the ancient Asanteman Palace grounds of Nana Osei Bonsu in Adum, was attended by many dignitaries from across Ghana, many of them prominent in the business, political and social life of the country.
The Raid for More Campaign is an innovative initiative aimed at drawing attention to the importance of prevention in reducing the malaria burden in Ghana.
The initiators are SC Johnson, a global, US-based, company with a long presence in Ghana, and the owners of the Raid Insecticide brand.
As part of the campaign, SC Johnson has deployed mPedigree’s Goldkeys and Acodion technologies
on millions of packs of RAID products to enable them reach the millions of Ghanaians who patronised the products with malaria prevention tips.
To encourage the educational effort, buyers of these products who text unique codes on scratch labels attached to the products also stand the chance to win prizes every month, including luxury Hyundai sedan vehicles.
Retail agents that promote the dissemination of the information stand to win instant airtime valid on all major telecom networks in Ghana.
The prize distribution and educational content portions of the campaign are managed using mPedigree’s award-winning Goldkeys and Acodion platforms.
Available statistics indicate that Ghana loses $800 million to malaria every year.
But some studies have suggested that with an investment of just $20 million, most of the child and infant deaths due to malaria can be prevented.
The Raid for More campaign, therefore, aims to spur a national focus on malaria prevention, with a view to saving the nation’s resources and touching the lives of millions of people.