Capital Bank launches promotion to drive savings
The Capital Bank has launched a new campaign, “V-Man,” to boost savings in the country while mobilising more deposits for the bank.
The 30-day promotion is also expected to expose customers to a bouquet of financial solutions available at the bank.
Speaking at the launch in Accra, the Managing Director of Capital Bank, Rev. Fitzgerald Odonkor, said people required support to enable them to realise their dreams and the bank was, therefore, aligning itself with customers to deliver value.
“It is in this light that Capital Bank has developed the V-Man campaign aimed at giving the Ghanaian a head-start towards the journey of financial liberation. For the first time probably in the history of banking in Ghana, we are giving customers money vouchers to be used to open accounts,” he said.
The campaign
The Head of Retail Banking at Capital Bank, Ms Eunice Brocke, said the campaign was aimed at inculcating the savings culture into Ghanaians by providing them with an opportunity to open accounts and build up cash reserves for their future needs while getting free money.
“The V-Man campaign is an example of the many innovative initiatives Capital Bank is undertaking to boost the savings culture of Ghanaians. Over the next 30 days, we are providing the opportunity for many people to open accounts and to build up cash reserves for their future needs while getting free money. We call it ‘Free money 4U from the V-man’,” she said.
She added: “Our team of Direct Sales officers throughout the country will be distributing the V-man vouchers to the general public. These vouchers will have varying monetary values; the value of the voucher received will be used to open a bank account after which recipients only have to make monthly minimum deposits equivalent to the value of the voucher for a period of at least four months to redeem the voucher.”
In addition to this, customers, she said, would have access to the full complement of the bank’s Speed-banking solution which would enable them to pay their utility bills, do funds transfer, cash deposits which will also give them the chance to earn interest of up to 10 per cent on their account balance with no charges.
She added that in line with the bank’s tag line ‘Value 4U’, it was striving to offer customer-centric products and services that would put a smile on the faces of their customers and change their lives.
Strategic focus
The vision of the bank, the MD said, was to rise through the ranks to be a Tier 1 bank in five years and to position itself for expansion across the African market.
“We have set ourselves on the path of accelerated growth with the deployment of superior technology that will be the launchpad for the development of more customer-focused solutions, the deployment of a more responsive organisational structure and the enhancement of our human capital, he said.
He also stated that “some of the immediate initiatives are the establishment of an ultra-modern priority banking branch at Osu on the Oxford Street and the deployment of 38 sophisticated ATMS which can configure to take cash deposits.”