Stratcomm Africa awarded again for work on Climate Action - 2023 Ghana CSR Excellence Awards
Stratcomm Africa has been awarded the Corporate Social Responsibility (CSR) award for its work in the fight against climate change at the 2023 CSR Excellence Awards organized by the West Africa Ghana CSR Excellence Awards (GHCEA) at the Marriott hotel in Accra on 27 October 2023.
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The award was under the GHCEA Green and Environmental Protection category.
The award recognizes Stratcomm Africa's persistent and remarkable contribution to environmental conservation through spearheading the innovative Ghana Garden and Flower Movement (GGFM) and its flagship activity, the Ghana Garden and Flower Show (GGFS) over the past eleven (11) years. Stratcomm Africa has successfully employed the movement and the show to stimulate behavior change among Ghanaians in relation to environmental sustainability, thus contributing to the realization of the UN Sustainable Development Goals (UN SDGs) and promoting Climate Action.
The importance of collective action for Climate Action has been the particular focus of Stratcomm Africa and the 2023 Ghana Garden and Flower Show, therefore, had as its theme, Green Fusion - Collaborating for Climate Action. The Show brought together a diverse array of industry players, exhibitors, vendors, and enthusiastic members of the public, facilitating meaningful interactions and transactions aimed at promoting environmental consciousness and fostering a green culture in every household.
With the clarion call to Ghanaians to work together for a Greener, Cleaner, Healthier Wealthier, more Beautiful Ghana, Stratcomm Africa has been promoting the harnessing of the nation's floriculture industry for national development and individual wellbeing. The movement is highlighting actively the multifaceted benefits of the floriculture industry, particularly the advancement of the livelihoods of youth and women.
Stratcomm Africa Marketing Communication Manager, Sharon Anim, who received the award on behalf of Stratcomm Africa, says, “Climate change communication remains a priority for Stratcomm Africa. We believe in employing communication as a tool for social development. Climate Change is currently a major global issue that the world is grappling with. Everyone has a role to play to help address it. There is therefore the need to mobilize society through effective communication.”
She expressed the appreciation of Stratcomm Africa to GHCEA and dedicated the award to members of the Ghana Garden and Flower Movement and to exhibitors, flower growers, and visitors to the Show and all who have worked with Stratcomm Africa over the years to sustain the Movement. She said, “this award is yours too.”
Stratcomm Africa's efforts in employing communications for climate action are also consistent with the International Public Relations (IPRA) Guidelines on Climate Change Communication.
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About Stratcomm Africa Strategic Communication Africa Ltd (Stratcomm Africa) is Ghana’s premier full-service Marketing Communication and Creative Agency with offerings in Strategy Development and Implementation, Public Relations and Reputation Management, Personal Brand Management and PR, Digital Communications, Advertising and Marketing, Events Management, Communication for Development, and Communication Research.
Stratcomm Africa specializes in evolving and implementing integrated communications strategies for individuals and organizations, public and private, local and international.
Stratcomm Africa has over the last 29 years, gained both local and international recognition for its excellent delivery in marketing communications and as a business. These include awards from the International Public Relations Association (IPRA), Agency Elite, the Institute of Public Relations (IPR) Ghana, the Association of Ghanaian Industries (AGI, and the Ghana National Chamber of Commerce and Industry (GNCCI). Stratcomm Africa has also featured in the Ghana Investment Promotion Centre’s Ghana Club 100 three times.
About the Ghana Garden and Flower Show
The Ghana Garden and Flower Show (GGFS) is the flagship event of the Ghana Garden and Flower Movement, an initiative birthed and being nurtured by Strategic Communications Africa Ltd (Stratcomm Africa), Ghana’s premier total marketing communications agency.
The Ghana Garden and Flower Movement, was established a decade ago with the aim of promoting a Greener, Cleaner, Healthier, Wealthier and more beautiful Ghana through the implementation of Behaviour Change Communication strategies.
Founded with a desire to use communication as a tool to stimulate socio-economic development in Ghana and Africa, Stratcomm Africa’s initiative has been acknowledged both locally and internationally for its contribution to the realization of the UN Sustainable Development Goals.
The show focuses on highlighting the environmental, commercial, aesthetic and health benefits associated with the agriculture, floriculture and horticulture industry and exposing participants to knowledge and skills required for leveraging the benefits that can be derived from this industry.