Telecel Ghana has been named winner of the New Media Campaign of the Year at the Chartered Institute of Marketing, Ghana (CIMG) Awards for its rebranding campaign, “Telecel Ghana is Here.”
The recognition highlights the company’s successful transition following its acquisition of majority shares in Ghana Telecommunications Company Limited and its effort to sustain customer confidence during the rebranding process.
The award was presented in acknowledgement of the company’s strategic communication approach, which introduced its new identity while reinforcing continuity in service delivery.
The campaign was designed to assure customers that the trusted connectivity they had relied on remained unchanged under the new brand.
According to the organisers, the campaign achieved outstanding nationwide visibility and impact within seven months of launch, reflecting Telecel Ghana’s effective engagement strategy.
The rebranding exercise reached audiences beyond traditional media, extending to markets, bus terminals and other high-traffic areas across Ghana.
Market impact
This broad approach led to an impressive 71 per cent brand awareness within seven months of introduction.
The CIMG citation commended the campaign for its “strategic clarity, impactful reach and customer assurance”, noting that it contributed to Telecel Ghana securing a 14.9 per cent market share.
The result, according to CIMG, has positioned Telecel among the leading telecommunications companies in the country.
The recognition underscores how effective communication and customer engagement can support brand transformation in a competitive industry.
Head of Brand, Marketing Communications and Events at Telecel Ghana, Andre Tayo Jnr, expressed gratitude to the team and partners who played key roles in the rebranding journey.
The CIMG Awards recognise excellence in marketing and business performance across industries, honouring organisations that display innovation, strategic foresight and measurable impact.
“This award speaks to the dedication, innovation and passion of the Telecel Ghana team. Rebranding a household name was no small feat, but through collaboration, innovation, agility and a deep understanding of our customers, we have built a strong new identity that Ghanaians trust and connect with,” he said.