TGMA 2025: Guinness Smooth adds flavour to Ghana’s biggest night in music

Guinness Smooth left an indelible mark on this year’s Telecel Ghana Music Awards (TGMA), bringing flair, flavour and style to Ghana’s most anticipated celebration of musical talent.

Returning for its second consecutive year as an official partner, the brand’s involvement turned heads and turned up the energy—delivering a night of vibrant cultural expression, fashion, and unapologetic authenticity.

Held under the theme “Proudly Made in Ghana,” TGMA 2025 was a resounding tribute to Ghanaian identity and innovation, values that aligned seamlessly with the Guinness Smooth brand. The event went beyond music—it became a celebration of self-expression, creativity, and confidence. 

At the centre of this cultural convergence was Guinness Smooth, a bold-yet-refined stout that embodies cool confidence with a smoother finish.

Guinness Smooth’s “Make It Yours” platform played out in full colour throughout the night, encouraging Ghanaians to show up authentically. The red carpet turned into a canvas for fashion-forward statements—from tailored suits paired with sneakers to bold reinventions of traditional prints. The runway wasn’t just a backdrop; it was a platform for personal stories told through fashion.

One of the standout moments of the night was the Guinness Smooth Runway Experience, a dynamic fusion of style and star power. Cultural icons like Okyeame Kwame, Efya, Zigi, and Kalybos shared the stage with influencers such as Made in Ghana, Wesley Kesse, Elikem Tay, and Owuraku Ampofo. Each look and walk captured the brand’s bold spirit and celebrated Ghanaian creativity in its most expressive form.

But Guinness Smooth did more than walk the talk. Guests enjoyed curated brand experiences—from smooth tastings to ambient lounges that created spaces for conversation and connection. The brand presence wasn’t just visual; it became part of the event’s atmosphere, woven into the music, the fashion, and the energy of the night.

Speaking on the partnership, brand representatives noted that Guinness Smooth’s involvement reflects a broader commitment to empowering Ghanaian creatives and celebrating originality. “Guinness Smooth champions those who dare to be different and proudly embrace their identity. TGMA was the perfect platform to amplify that message,” they said.