It takes more than money to manage Ghanaian artistes —Artiste manager Michael Asante

GHANAIAN artiste manager and CEO of BKC Music, Michael Asante, has revealed that managing musicians in the country involves much more than financial investment.

It requires a lot of deep personal involvement to successfully guide a Ghanaian artiste’s career. 

In a recent interview with Graphic Showbiz , Asante, who manages popular rapper Kweku Flick and Afrobeat act Mickey Lux, said “it takes in addition to money, emotional, spiritual, and mental connections to successfully manage a Ghanaian artiste.

“Inasmuch as it is a business, to me, it is more philanthropic than a profit-driven venture. This is because you always have to put the artiste first at all times, ensuring he succeeds by any means possible,” he added. 

Describing artiste management as a hands-on job, Asante called for greater unity and collaboration within the music industry. 

He pointed out the current trend in Ghana, where managers operate independently, often adopting a "one man for himself, God for us all" mentality. (Read Highlife musician, Dada KD passes on)

According to him, a collaborative approach could considerably enhance the industry. 

Regarding his current artistes, Kweku Flick and Mickey Lux, he expressed confidence in their potential. 

“These two guys are exceptional and this year, my team and I will push them to the highest mountain where talents are spotted and appreciated,” he noted.

Asante also discussed the role of social media and streaming platforms, noting that BKC Music strives to stay in tune with current trends. 

“We catch up with trends but do it differently. I mean, although we follow popular trends, we also do well to add our unique approach to things to make us unique,” he explained. 

Moreover, he commented on the rising popularity of Afrobeats and Amapiano, revealing that BKC Music is actively exploring these genres. (Read Meet Esther Godwyll: TGMA26 Best Female Vocal Performer winner)

 He observed, "If you follow Kweku Flick’s growth closely, you'll notice he has incorporated these sounds into his music. His hit song ‘Blackstar Anthem’ blends Afrobeat and Amapiano seamlessly, while Mickey Lux embodies the essence of Afrobeat."

Asante has also worked with notable artistes such as Ko-Jo Cue, Kofi Jamar, and Obey Tunez, further establishing his significant presence in the Ghanaian music scene.