UK-based fragrance company explores Ghana’s market

As part of efforts to attract foreign investors and open up the Ghanaian economy to the world, Grow Exhibitions opened the 4th Ghana International Trade Show in Accra on Wednesday, October 25, 2023.

The three-day expo enables suppliers of local and imported goods to connect with wholesale buyers in Ghana and across the West African sub-region.

It is an opportunity for suppliers and buyers alike to network, develop business leads and share best practices. It is also a space for brands with an interest in trading in Ghana and the wider West Africa to learn about how to unlock the opportunities for success that trading in such regions brings while building potential partnerships. 

One of the participating brands whose stand has been attracting lots of visitors is the UK-based fragrance company Clean Hygienics. 

Clean Hygienics Group Ltd UK used the exhibition as an opportunity to launch their luxury Perfumed Body Spray – Adour Paris – onto the West African market. 

Founder and CEO of the company, Mr Amin Kazi, in an interview, said "Adour Paris is an epitome of craftsmanship and quality; it resonates with sophistication, embodying fragrances curated in France, formulated in England and packaged at their world-class manufacturing unit in the UAE."

He shared his enthusiasm about the product’s reception at the exhibition, saying: “The visitors have shown immense love for our newly launched Adour Paris. We've brought a high-quality spray to the people of Ghana at nominal, attractive prices. The feedback has been overwhelmingly positive and we're actively seeking distributors to ensure Adour Paris graces the shelves of leading supermarkets and renowned perfume stores across the nation.”

Giving further details on the product, Mr Kazi explained that Adour Paris was crafted with meticulous attention to detail, adding that "Adour Paris boasts a distinctive edge in its composition. The alcohol, derived purely from sugarcane, ensures a refined and superior quality." 

"Coupled with a high concentration of enchanting fragrances, Adour Paris stands as the world's number one long-lasting perfumed body spray," he added.

He stated that his company's vision was to redefine luxury, stressing that Clean Hygienics Group remained steadfast in its commitment to deliver excellence. 

He said their presence at the trade show was not just about showcasing a product. "It’s about introducing Ghana to an unparalleled experience in the realm of personal care," he said.

Trade fair attendees and prospective distributors are encouraged to visit Clean Hygienics Group's exhibit or search for them on the internet, to experience Adour Paris firsthand and to engage in potential collaboration opportunities.

With a branch office established in Uganda to supply the East African market, Mr Kazi is looking forward to establishing the West African branch office in Ghana. 

Aside from the Adour Paris, Clean Hygienics also deals in a wide range of products, including insecticides and antibacterial wet wipes.