HIS latest single, Ashawo, is generating buzz for its provocative title, but rapper Guru NKZ insists the song carries a much deeper message than many assume, and that it serves as a social commentary on the immoral issues we encounter daily.
Throwing more light on it in an interview with Graphic Showbiz on Saturday, November 22, Guru NKZ said “Ashawo is actually a gospel song in disguise. I crafted it to challenge immorality, not promote it.
“The song explores themes such as prostitution, infidelity and other social vices which are becoming the norm.”
“For me, the gospel is not only about church themes or worship rhythms. It is any message that guides people toward better choices and a more positive way of living,” he explained.
Guru added that he used contemporary sounds and relatable storytelling to deliver a message that modern listeners could easily connect with.
“Even the title was chosen deliberately to grab attention and make people curious enough to hear the lesson behind it,” he added.
Moving away from Ashawo, Guru NKZ, born Maradona Yeboah Adjei, also touched on the long-standing structural challenges the Ghanaian music industry has been grappling with.
Despite the abundance of talent in the country, Guru NKZ, like many industry observers, believes the systems meant to support musicians remain weak, outdated, and disconnected from the realities of the modern music business.
He called for urgent reform of the issues that continue to hinder artistes both locally and internationally.
Guru said strengthening the industry’s foundation is the only way Ghanaian music can thrive on the global stage.
“We need a more functional royalty system, better infrastructure including studios, training and marketing, support for emerging artistes, stronger mentorship structures, and media platforms that highlight talent based on merit. These changes will help the industry grow and compete globally.”
Guru acknowledged that Ghanaian music has made visible progress over the years, but insists the pace is far too slow for an industry hoping to secure its place internationally.
“We are making progress but not at the pace we need. The talent is undeniable, but we lack the proper structure, investment and consistent international promotion. Once we address these issues, Ghanaian music will finally earn its rightful place on the world stage,” he said.
He described Ghana’s absence from the 2026 Grammy Awards as disappointing but also instructive.
“It is disappointing that Ghana wasn’t nominated in the 2026 Grammy Awards, but it also serves as a reminder. The talent is there, yet we need stronger structures behind the music from production quality to global marketing,” he stressed.
For Ghana to earn regular recognition at major international awards, Guru believes the industry must rethink its approach and work collectively.
“We need better investment in artistes, proper global promotion, more collaboration across African markets, consistent branding, and a collective effort as an industry rather than individuals. That’s the only way we’ll see better results,” he noted.
Having recently completed his Bachelor of Science in Information Technology at the University of Ghana, Legon, Guru says returning fully to music has been reinvigorating.
“It feels refreshing and powerful. I am creating from a more mature place now. Being back in the studio feels like reconnecting with my true self the passion, the hunger, the vision. I feel ready,” he shared.
Looking ahead, Guru says fans can expect an exciting phase in his musical journey. “Fans should expect a lot more music, more visuals, and some exciting collaborations,” he revealed.
A new single is scheduled for release in December, alongside several live performances.
He also added that he will be embarking on a major initiative dubbed the Pubs and Clubs Tour, which will see him perform in more than 200 venues across Ghana.
“The energy so far has been incredible. I’m working closely with some fantastic Ghanaian producers, so this phase is focused on content, consistency and growth,” he concluded.
