Creative industry lacks support because they portray expensive lifestyles when they need help -Hammer

Well established Ghanaian music producer, Hammer of the Last Two is cautioning creatives especially musicians to desist from portraying affluent lifestyles which gives the wrong impression that the industry is doing well.

According to him, musicians flaunting expensive standard of living has been a major setback for the industry in securing support from government and corporate entities.

Speaking on Joy FM’s Showbiz A-Z recently, Hammer, real name, Nana Poku Osei disclosed that most of the celebrities who drive luxurious cars have other sources of income apart from music.

However, those of outside the industry and oblivious of their challenges assume all is well since they don’t portray that they need help. (Read I have not been a good father to my daughter – Ofori Amponsah)

“We are not displaying suffering to them. We are buying cars with different money. We are flexing. Most people in the creative [music] industry are not buying cars with the music money.

“If you are doing Forex Trading at home and you buy an X Class, and you are pulling up in it and a tax man is looking at you, what are you talking about?

“We have to speak the truth to power. Let's show them we are suffering. But we can't go around shopping at the expensive places, driving the biggest cars and expect them to feel for us.

“If you want to show that your works are promoting the tourism industry, show it. Prove that you are an up and coming artiste and you can't afford these things," he said.

Hammer’s comments come in the wake of passionate pleas from creatives to government to grant them tax incentives to attract investors.