As Ghana prepares to mark its 70th Independence anniversary in 2027, a new private-sector-led domestic tourism initiative, Do Ghana 7ty, is set to take Ghanaians on a journey across the country to explore its history, culture, food, landscapes and people.
The programme, dubbed ODUM: The Story of Ghana, will officially begin on World Tourism Day, Sunday, September 27, with The Great Ghana Day Out, an invitation for Ghanaians and visitors to go somewhere in the country, experience it and share their stories.
Do Ghana, the WangoWango domestic tourism movement, is leading the initiative in collaboration with Joy FM and Joy Prime.
The programme is designed to run through Ghana’s 70th Independence anniversary in 2027, with a series of journeys, cultural experiences and storytelling activities under the Do Ghana 7ty banner.
PaJohn Dadson of WangoWango said the initiative would explore Ghana through places and stories that have shaped the country, from its pre-independence history to the nation it became and the Ghana it continues to build.
The Great Ghana Day Out will kick off the first phase, with participants encouraged to visit destinations of their choice on September 27 and document their experiences on social media using #DoGhana.
The campaign will continue into December, culminating on December 30 with Gastropoda-The Yuletide Table, an alfresco long-table dining experience combining Ghanaian food, music, stories, people and the outdoors.
The second phase, Go Ghana, will begin in January 2027 with five curated road trips and accompanying road films.
The journeys, scheduled around key moments on Ghana’s 2027 calendar, are Into Odum Country in January, Independence Alley in March, Republic Treks in July, Founders Odyssey in September and Camp RE between November and December.
Each journey will focus on a different dimension of Ghana’s national story, including the country’s heritage, independence, republic, founding figures and contemporary identity.
PaJohn described the initiative as a private-sector contribution to the wider Ghana@70 moment, with the journeys expected to generate broadcast, digital and social media content while giving participants the opportunity to experience the destinations featured.
