Guinness World Records blocks Ghanaian TikToker's longest eating marathon attempt

Guinness World Records (GWR) has rejected an attempt by popular Ghanaian TikToker Clementina Nkrumah, known as Afua Nash, to break the record for the longest eating marathon. 

Afua Nash had planned to launch into a continuous four-day, seven-hour, and 20-minute eating challenge starting Monday, November 11, 2024.

In response to a social media post promoting her intended record attempt, GWR clarified that it no longer recognises records based on extended eating duration.

Under GWR’s updated guidelines, consumption records are now measured by the rate of eating within a short timeframe rather than over extended periods. 

GWR addressed the matter directly on Twitter, explaining: “We no longer monitor records for eating over a long period of time, though we did in the past. Nowadays, we still have consumption records, but they are based on the rate of consumption and are limited to a short time frame of up to three minutes, depending on the food.”

This change in policy by GWR means that attempts like Afua Nash’s, which aim to achieve records based on duration, no longer meet their criteria. The move is in line with GWR's efforts to streamline and standardise consumption records based on speed rather than endurance.

Afua Nash, known for her edgy food-eating content on TikTok, had hoped to make history with her ambitious eating marathon. 

However, with the new guidelines in place, Ghana’s latest world record dream may have to be reimagined.