S3fa: Having a sexy body doesn’t sell music

Black Entertainment signee, S3fa says even though she acknowledges that sex sells in the music industry, it is not enough to push the fortunes of female musicians if they don’t put in lots of work.

Speaking with Amansan Krakye on Property FM recently, S3fa, real name Sefadzi Abena Amesu noted that it was important to show more talent and put in the hard work, rather than relying solely on one's appearance to succeed in the industry.

“Sexuality sells, but it shouldn't be so awful or trashy, and you know that there is a really wonderful type of sexual attraction,” she remarked during the interview.

Her words highlight the idea that while sensuality can contribute to an artiste’s image, it should be presented in a way that is respectful and considerate of the diverse audience that consumes music. (Related article: ‘If people decide to concentrate on my body more than the music, there’s nothing I can do about it’ -S3fa)

“Some sexual appeal is acceptable, but some are overly dramatic, and we are operating in a public setting,” she added.

One of the critical points S3fa raised was that music was a form of art that reaches a wide audience, including children. Hence, entertainers should be guarded in their actions.

“There are children watching us in the public space, so it's not everything that is publicly right. Music is not just about your physical appearance; it has to do with your talent and your hard work, so you can be very sexual, but then nothing will work for you,” S3fa said.

S3fa is credited with songs such as Trotro Vibes, Odo Yewu, Soft Life, Fever, Shuga and Playa. (Read also: Only hypocrites condemn abortion– S3fa).

In 2022, she won the Afrobeats Song of the Year award at the Vodafone Ghana Music Awards (VGMAs) which fell coincidentally on her birthday.