Spent over GH¢975,000 to make Sugarcane global hit -Camidoh’s manager

Success doesn’t come on a silver platter and that is exactly what George Britton, manager of Afropop/Afrobeats artiste, Camidoh has confirmed with the disclosure of spending over GH¢975,000 in a year to make Sugarcane a global hit.

In a Facebook post on Monday night, February 13, George lamented about how the music industry has evolved into one of the most costly but also most lucrative creative endeavours of our day.

He mentioned that it always cost a fortune for the creation and subsequent consummation of music.

“The music industry has evolved into one of the most costly but also most lucrative creative endeavors of our day. From creation to consuming cost a fortune.

“Let me use Camidoh's Sugarcane original and remix as a case study.

“JWillz and Rex, two incredible Ghanaian directors, shot and edited two music videos, Sugarcane and Sugarcane Remix, respectively. Promotions were run on both radio and TV in Ghana, Nigeria, Kenya, Rwanda, Tanzania, Sierra Leone, the UK, and the US.

“Online ad sponsors, social media influencers, and content creators in Ghana, Nigeria, Kenya, the UK, the US, Tanzania, etc. were equally engaged. Nightclubs and bars in Africa as well as the UK played a significant role.

“Camidoh attained global success as one of Africa's most streamed artists after spending just over Ghc975,000 in a year, on one song.

“This feat was achieved by the amazing team behind Camidoh, i.e., Grind Don't Stop, GB Recz, and Crux Global, not forgetting some amazing support from the media, family, and friends.

“To constantly achieve this success and more, the music industry will need a much stronger enabler, i.e., the presence of major record labels, heavy financial support from the government, and angel investors in the music industry to help propel the artists to a global stage” he posted.

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