Australia’s Adelaide Fringe beckons Mala Majo Ent.

It is a festival they have eyed for a long while and the Accra-based Mala Majo Entertainment outfit has now decided to be part of the 2025 edition of the Adelaide Fringe arts festival in Australia.

Attracting over10,000 people each year, the Adelaide Fringe celebrates culture and artists from across the globe. It provides a platform for artists to share their unique perspectives.

It is therefore, says Mala Majo Entertainment’s CEO, Fredrick Nii Kpakpo Addo,  a worthy arena for his set-up to showcase some great stuff from Ghana and Africa. 

“The Adelaide Fringe is Australia’s biggest arts festival and a must-visit destination for travelers seeking out fresh cultural experiences. We have a lot to offer there,” said Fredrick Addo, a master drummer, multi-instrumentalist, choreographer and singer.

He spends time in Ghana and Australia and has attended events at the Adelaide Fringe on several occasions. He says the festival which is held over four weeks during February and March each year, is a cherished hub for emerging talent as well as a destination for established artists from around the world.

“On our own, we have done a lot of work around Africa organising festival events. It’s time to reach out to places outside of the continent for more people to see what we do so well,” he said.

Over the last decade, Mala Majo Entertainment has exposed vibrant culture to people across Africa by way of music and dance workshops, community outreach programmes and concerts. 

The outfit’s last major event in Ghana was the Mala Majo Music and Cultural Festival at Nungua in Accra in September 2023. 

“We have always worked hard to help grow, promote and transform our arts and culture sector. We believe featuring at the Adelaide Fringe 2025, with support from  Globe Travels & Tours Limited, would be a good forum for the expression of our abilities. We are poised to make a positive impact there,” Fredrick Addo pointed out.