International Women's day: Maybelline New York, Dark and Lovely partner Jumia
International Women’s Day (8th March) is a celebration of women around the world and Ghana will be joining in the celebration thanks to Maybelline New York and Dark and Lovely, who have joined forces with Jumia to create a week long campaign aimed at empowering women to look and feel good.
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The week-long celebration of women kicked off Monday, with the launch of the Dark and Lovely and Maybelline New York shops on Ghana’s number one online retailer, Jumia (http://darkandlovely.jumia.com.gh/| http://maybelline.jumia.com.gh/).
Women in Ghana will now be able to access the top hair and beauty brands on the trusted online shop, making it easier and more convenient for women to get their hands on their favorite products.
Popular Maybelline New York products from the mind-blowing Colossal Volume Mascara for a false eyelash effect to the best-selling Maybelline Colossal Kajal for beautiful eyes will now be available to buy only on Jumia.
To continue with the celebration, every woman that buys Maybelline New York or Dark and Lovely this week, will be given a free product sample along with a thank you note.
Beauty makeovers at Accra Mall
Visitors to Accra Mall this week are in for a treat as not only will they receive free samples of Dark and Lovely products, they will also get the opportunity to be styled by Maybelline New York makeup artists, enabling them to experience a taste of the range of products that will be available to buy online.
The Jumia team will be on hand to talk visitors through the simple process of buying these and many more products via their online retail shop.
Celebrating Ghanaian Women
Dark and Lovely Moisture Plus with its range of relaxer kits for superior moisture and silky straight hair, will be showing its support for International Women’s Day by celebrating Ghanaian women who all have two things in common – they are inspirational and making a difference within their fields.
The purple brand has selected the following seven women who are putting Ghana on the international map:
o Jessica Opare Saforo – award winning broadcaster
o Constance Swaniker – renowned sculptor
o Naa Ashorkor – award winning actress and TV presenter
o Nicole Amarteifio – creator of the hit series ‘An African City’
o Aisha Obuobi – founder of internationally acclaimed luxury fashion label Christie Brown
o Anita Erskine – business women and presenter
o Ama K Adebrese - award winning actress, TV presenter and producer
From today, these women will be showcased via Dark and Lovely’s online platform (www.facebook.com/DarkandLovelyGH) and the media, highlighting their accomplishments and urging the public to share details of women in their lives that inspire them.
The public will also be encouraged to go purple to show their support of International Women’s Day and to win Dark and Lovely products.