Daily Graphic wins Most Outstanding Media Brand

The Daily Graphic, a product of the Graphic Communications Group Limited (GCGL), has won the Most Outstanding Media Brand (Democratic Governance) at this year’s Brand As King International Awards held in Accra.

Receiving the award on behalf of the Daily Graphic, the Managing Director of GCGL, Mr Kenneth Ashigbey, thanked the organisers for the award scheme, and gave the assurance that his organisation would continue publishing credible stories that would ensure development in the country.

Mr Ashigbey also called for a regulatory regime to regulate the advertising industry in Ghana.

“I hope this award scheme becomes global soon in order to motivate a lot of institutions,” he added.

The Vice Chairman of Arik Air, Senator Anietie Okon, who chaired the function, called for the deepening of ties between Ghana and Nigeria.

He also emphasised that branding was a powerful tool in advertising, and entreated organisations to take appropriate measures to enhance their image.

In her address, Mrs Maureen Umanah, Chief Executive Officer of Executive Options, organisers of the Brand As King International Award, acknowledged the importance of customers to the success of every organisation,

She entreated stakeholders in the advertising industry to employ effective communication tools in order to communicate effectively.

Mrs Umanah urged all award winners to work harder in order to achieve excellence at all times.

By Franklin Badu Jnr/Daily Graphic/Ghana