6th Accra Mall Fashion Fund to empower designers, retailers­

A three-month project aimed at discovering and nurturing the next generation of fashion design talents in Ghana has been launched.

The initiative will culminate in the highly anticipated Accra Mall Fashion Weekend on November 16, 2024 where both emerging designers and fashion retailers including LC Waikiki, MrP, Woodin, Charles Tyrwhitt, Pandora, Celio and Kiki Clothing from Accra Mall will take centre stage.

The Marketing Manager at Accra Mall, Anthony Asamoah,  said the Fashion Fund will challenge participants through a series of fashion-focused competitions designed to equip them with the skills and knowledge necessary to thrive in the fashion retail industry.

He said from blending styles to creating immersive retail experiences and pitching their fashion brands as businesses, participants will be trained by industry veterans on various aspects of fashion design and retail.

Mr Asamoah said the initiative does not only provide a platform for emerging fashion designers in Ghana but also highlights the creativity and innovation within our fashion retail community.

He explained that it aligns with Accra Mall’s commitment to nurturing local talent and positioning the Mall as a leader in the fashion industry.

“We look forward to witnessing the incredible designs that will emerge from this competition, and to celebrating the future of Ghanaian fashion at the Accra Mall Fashion Weekend,” he stressed.