Storefront Sales Supervisor for Micasso Special Design Tiles, Alice Akoto Wood, has revealed that the Graphic-Greda Home Fair 2025 presents an important opportunity for the company to showcase its range of quality design tiles at discounted prices and to boost sales.
“The fair is an opportunity to showcase our quality design tiles at a discount,” she said.
Mrs Wood said the event allowed businesses such as Micasso to engage directly with homeowners, builders, and decorators who were actively searching for durable and affordable home improvement solutions.
For local businesses such as Micasso Special Design Tiles, the exposure that comes with participating in the fair goes beyond immediate sales.
It also builds long-term brand visibility in an increasingly competitive housing market.
“The fair gives us the chance to meet a wider audience who may not have visited our showroom but can see the variety of designs we offer here and take advantage of our special pricing,” she said.
Home solutions
The Graphic-Greda Home Fair has grown into one of the notable platforms in Ghana’s housing and home solutions space.
Organised jointly by the Graphic Communications Group Limited (GCGL) and Greda Home in partnership with MTN Ghana, the fair seeks to bring together stakeholders across the housing value chain, including real estate developers, interior decor specialists, furniture companies, and home appliance providers.
It provides customers with the convenience of exploring different housing products and services in one place, while giving businesses the chance to promote their products and build new customer relationships.
Over the years, the event has attracted both large industry players and smaller enterprises looking to reach a wider market, contributing to the growth of the local housing and furnishing sector.
Corporate support
The 2025 edition, which is taking place at the Accra Mall Food Court, is drawing attention for the number of vendors and corporate partners who have committed to participating.
MTN Ghana, for instance, is supporting the fair as part of its broader digital and lifestyle engagement strategy.
The Director of Marketing and Sales at GCGL, Franklin Sowa, has previously highlighted that the fair reflected Graphic’s goal of connecting people and industries, while creating avenues for businesses to thrive.
For customers, the fair is positioned as more than a sales event; it is also a place for learning, comparison, and networking, with seminars and exhibitions designed to educate visitors about home design trends, financing options, and sustainable housing practices.
