Ghana promotes tourism at World Travel fair
Some players in Ghana’s tourism sector have successfully participated in the 2014 World Travel Market (WTM) Fair which ran from Monday, November 3, 2014, to Thursday, November 6, in London, the United Kingdom.
The WTM Fair, which is the world’s leading travel trade show, is an annual event which takes place in the British Capital. It is a global travel event that aims at increasing tourism trade deals and international networking with travel professionals and buyers. The fair also provides travel business intelligence.
According to the Minister of Tourism, Culture and Creative Arts, Mrs. Elizabeth Ofosu-Adjare, Ghana’s participation in this year’s fair would help to encourage global tour operators and travel agents to highlight Ghana on their tour circuits.
“Ghana’s stand at this year’s event was expanded to accommodate a higher patronage,” she added.
She said the fair afforded Ghana the opportunity to inform and sensitise investors to investment incentives and opportunities available in the tourism, culture and creative arts sector in Ghana.
Mrs Ofosu-Adjare said she believed that with the assembling of representatives of tourism destination operators from around the world at the fair, the Ghanaian participants grabbed the opportunity to conduct market research in competitive and productive markets and also explored training prospects for the human resource base of the sector.
She stressed that Ghana’s participation in this year’s fair offered the country a rare opportunity to sell its diverse tourism, cultural and creative arts industry as well as its dynamic tourism destinations to the rest of the world.
Ghana’s delegation included officials from the Ministry of Tourism, Culture and Creative Arts, the Ghana Tourism Authority, Forestry Commission and the private sector.
