Graphic, UNICEF to initiate child advocacy programme
The Graphic Communications Group Limited (GCGL) is to partner the United Nations Children’s Fund (UNICEF) Ghana to initiate a child protection advocacy programme.
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The parties have, in an agreement, decided to develop and foster programmes to promote the rights, health, education and general well-being of children in the country.
According to the Country Representative of UNICEF, Ms Susan Ngongi, the collaboration with the GCGL was to explore how issues concerning children could be made interesting through the use of infographics and visually attractive materials to gain maximum attention of policy makers, individuals and organisations.
She added that UNICEF was also considering engaging celebrated writers such as Mr Yaw Boadu-Ayeboafoh and Mr K.B. Asante, both columnists of the Daily Graphic, to lead in the crusade in championing issues affecting children.
Responding to the UNICEF initiative, the Managing Director of the GCGL, Mr Kenneth Ashigbey, welcomed the idea and expressed the hope that it would help to enrich the content of the company’s newspapers such as the Junior Graphic, The Mirror and the Daily Graphic which were already highlighting the issues of children.
“We are eager to deepen these projects because they are issues that concern children which are very critical in contributing to the change we desire to see,” he said.
He said the GCGL was positioned to teach, entertain and inform children, so there was the need to go beyond just writing to empower the children, especially those in very deprived communities.
He said the company was already in discussions with some of its business partners to improve content and sales of the company’s brands, especially the Junior Graphic’s reach to schoolchildren in deprived communities where most of them used the children’s newspaper as a textbook as a result of the lack of approved government textbooks.
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Mr Ashigbey said currently the company had embarked on a programme to procure computers and solar-powered generators for some schools in the Afram Plains where most of the pupils had not seen computers before, except what they saw in textbooks, and yet were examined on Information and Communications Technology (ICT) at the Basic Education Certificate Examination (BECE).