MultiChoice Ghana rejects 30% DStv fee cut proposal by Sam George
MultiChoice Ghana has rejected a proposal by the Minister of Communications, Digital Technology and Innovation, Samuel Nartey George, to reduce DStv subscription fees by 30 percent.
In a statement issued on Sunday, August 3, 2025, and signed by its Managing Director, Alex Okyere, the company expressed concern about recent public remarks made by the minister and described the proposed cut as “not tenable.”.
30% reduction or Nothing: Sam George rejects DStv’s counter-offer
It said any review of subscription rates must take into account the broader economic environment and the need to maintain the quality of service provided to customers.
“While we appreciate the recent appreciation of the cedi, it is not tenable to reduce the DStv subscription fees in the manner proposed by the Minister,” the statement said.
MultiChoice added that it had presented an alternative proposal to both the minister and the National Communications Authority (NCA) as part of continuing discussions to address the pricing concerns.
The company, which has operated in Ghana for over 30 years, said it strives to keep subscription fees as low as possible.
It warned that a forced price reduction could threaten jobs and limit customer choice.
What Sam George said?
Speaking at a press briefing dubbed "Government Accountability Series" in Accra last Friday [August 1, 2025], Mr Sam George gave MultiChoice until August 7 to implement the 30 percent fee cut or face suspension of its broadcasting licence.
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The minister described DStv’s pricing in Ghana as unfair, noting that customers pay the equivalent of US$83 for the premium bouquet, compared with US$29 paid by subscribers in Nigeria for the same package.
Mr Sam George rejected suggestions that currency depreciation justifies the price difference, calling the situation “plain stealing” from Ghanaian consumers.
MultiChoice said it remained ready to engage constructively with the government and assured that it would continue to operate within Ghana’s laws and regulations.
