2018 Marketing Performance Awards launched

The 29th Marketing Performance Awards to recognise and decorate outstanding organisations and individuals who have contributed immensely towards reshaping the focus of corporate has been launched in Accra.

Organised by the Ghana Chartered Institute of Marketing Ghana (CIMG), the 2018 awards, which would be held on the theme: “Marketing – a Catalyst for Driving Ghana beyond Aid,” is slated for Friday, September 28 in Accra.

The National President of the CIMG, Mr Kojo Mattah, said the theme for the year was strategically chosen to support the government’s goal of moving Ghana out of an aid-dependent economy to self-sufficient and prosperous nation.

He said the government’s bold decision would result in building a nation that was able to provide the basic necessities for its people without recourse to external support from donor agencies and governments in the developed world.

He noted that ‘Ghana beyond Aid’ was a rallying cry and a call to duty for all citizens of the country, both at home and in the diaspora to mobilise the synergy of the varied abilities and experiences for the country’s development.

“The Ghana beyond aid rallying cry is a call on research institutions, academia, captains of industry, investors, individuals and professional bodies to pool our expertise to support the government’s effort at industrialising and expanding the economic frontiers of this country,” he stated.

Mr Mattah indicated that over the years, the awards had inspired many industry leaders to refocus their organisations into more marketing oriented companies, adding that the results had been refreshing.

Award categories

On his part, the Vice-President of the CIMG, who doubles as the chairman of the awards planning and selection committee, Mr Daniel Kasser Tee said the award covered six major competitive areas which were hall of fame, personalities, media/marcoms organisations, business organisations, product and not-for-profit organisations.

He said the non-competitive category was the CIMG President’s Special awards which would be given to a noticeable female and male achiever in any endeavour of life that contributed to national progress.

On the CIMG hall of fame, he said companies that had won awards in a category for three consecutive times were inducted into the CIMG hall of fame on the fourth win and this year, three organisations would have to justify their continuous stay in the CIMG hall of fame.

Selection process

He also pointed out that the selection process had started with corporate entities filling out corporate diaries for their activities within their award areas for the year under consideration.

This year, Nielsen and Media Monitoring Services would play the role of research partners as noted by Mr Kasser Tee, adding that the partners would compile the results of the assessment for final presentation to the governing council of the CIMG.