Yango rolls out fixed price feature

Ride-hailing app company, Yango, has introduced its fixed price feature on its app in the country.

The new feature is in response to customer feedback collated over the past few months of operations.

The fixed price feature on the Yango app solves the issue of unexpected hikes in prices at the end of a trip due to traffic jams or the use of a different route.

When one enters a destination into the Yango app, the app calculates the exact price of the trip, which stays the same when the trip ends. The fixed price feature applies to all tariffs on the Yango app - economy and comfort.

The Global Expansion Director of Yango, Mr Musheg Sahakian, said, “Customer satisfaction is central to our business.

Since our launch in Ghana, feedback we have received clearly indicates that a fixed price feature is what our customers want – no hustling after a trip.”

Yango uses a smart algorithm to predict the exact price of the ride depending on the time of the day, current traffic situation and the company’s on-the-ground knowledge about how traffic changes in Accra. The algorithm predicts prices carefully in order to ensure that both riders and drivers are not short-changed or suffer from unfair pricing.

On how the app can be used and leveraged to its maximum benefit, the General Manager of Yango in West Africa, Mr Kadotien Soro, said “to get a fixed price, a user should enter an accurate destination point when ordering a car via the Yango app. Also, if a user wishes to visit several points on his/her way, he should enter all these intermediary points before ordering the ride; otherwise the fixed price feature will not work”.

Since the launch of Yango in June, the service has launched two tariffs - economy and comfort - with rides starting from as low as GH¢2 for economy rides, while on the comfort tariff, rides in comfortable luxury vehicles with spacious air-conditioned cars start from GH¢8.