Kumasi trader wins Hyundai Creta in Telecel’s Dream Car Promo
A Kumasi-based second-hand goods dealer, James Dadzie, has emerged as the grand prize winner of a brand-new Hyundai Creta in the 13th edition of Telecel Ghana’s Dream Car Promo.
The presentation ceremony, held at Kasoa New Market on Thursday, drew a large crowd of onlookers who joined in celebrating the visibly emotional winner. Dadzie, a father of two, described the moment as life-changing. “I am very excited. I still can’t believe I am driving home a brand-new car, all because I stayed active by answering the questions daily. This is truly a dream come true, and I thank Telecel for making it possible,” he said.
The subscription-based trivia campaign, which runs bi-annually, is supervised by the National Lottery Authority (NLA) under its Caritas Lottery platform to ensure fairness and transparency. The 13th cycle spanned from February to July 2025, engaging thousands of subscribers across the country.
Participants join the promo by sending CAR to 2018 or dialling *2018#, after which they receive four trivia questions daily. Correct answers attract 100 points while incorrect ones earn 25 points. Weekly top scorers win up to GH¢2,000 in cash, with the overall top scorer over six months taking home a brand-new car.
Telecel Ghana’s Director of Consumer Business, Aneth Muga, congratulated Dadzie and highlighted the telco’s commitment to rewarding loyal customers. “We are thrilled to celebrate another deserving winner in our Dream Car Promo. This campaign reflects our promise to give back to the people at the core of our business. It’s about rewarding engagement and loyalty, as well as creating opportunities for customers. We encourage all Ghanaians to join as anyone might be our next big winner,” she stated.
Since its launch in 2018, the Dream Car Promo has rewarded customers with seven cars and six houses, cementing its place as one of the most impactful customer reward schemes in the telecom industry. It has also become a nationwide attraction, drawing enthusiastic participation and generating excitement with every cycle.
Dadzie, who previously worked as a bus driver before venturing into trading, said he was encouraged by a friend to participate in the promo due to his love for lottery and reward games. He urged others to take part, saying, “The Dream Car promo is authentic, and everyone should join to participate because they could also walk away with a brand-new car like I just did.”
The 14th cycle of the Dream Car Promo began in August 2025 and will run until January 2026, giving more customers the chance to win life-changing prizes.