New leadership at Ogilvy Africa

Ogilvy & Mather Worldwide, has made changes in its leadership team at Ogilvy Africa and in Europe, the Middle East and Africa (EMEA.)

Ms Nadja Bellan-White, until recently the head of Ogilvy Africa, has been appointed Executive Vice-President, GBM for the EMEA region.

She has been a force of nature in terms of clients, leadership and professionalising the operation in Africa. She created a strong leadership group across Ogilvy’s Africa businesses, particularly refocusing teams on the principles of marketing, branding, and integrated communications.

The productive partnership between her and her team has resulted in a tremendous improvement in the quality of the region's strategic and creative output over the period she was at the helm of affairs.

Mr Mathieu Plassard, currently the Ogilvy Africa Managing Director, has been confirmed as the new Chief Execuive Officer (CEO), Ogilvy Africa, to lead the business across Sub-Saharan Africa.  

An Ogilvy veteran having worked in Paris, France with Ogilvy & Mather and formerly Ogilvy Action for 13 years, he also worked in Ogilvy Africa previously in the DRC for six months. Leading clients he has managed in Ogilvy Africa include Coca-Cola, Bharti Airtel, and Nestle.

Commenting on the appointments, Chairman and CEO, Europe, Middle-East and Africa, Mr Paul O’Donnel, said:  “I am very pleased to have these talented executives in these key roles, bringing us both continuity and a fresh perspective to vital parts of our business in the region.”