New look Club Shandy unveiled
Key distributors, wholesalers, retailers and major clients of Accra Brewery Limited (ABL) were among the guests when the brewery recently unveiled its new look Club Shandy Mini, popularly known as ‘Bosoe’, in Accra.
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A beverage with a touch of lemon extract with very low (two per cent) alcohol content, Club Shandy ‘Bosoe’ was first introduced by ABL in 1995. It has been around since then with sizable patronage in the northern parts of the country.
ABL, in its quest to maintain a continuous connection and relevance to consumers, has rebranded Club Shandy ‘Bosoe’ to reflect a youthful glow and refreshing look.
The Club Shandy Mini is now in a green bottle and has a new label bordered by gold and white rim, featured on a green background with a golden yellow splash and images of full and sliced lemon.
The Managing Director of ABL, Gregory Metcalf, aided by one of the company’s key distributors, Paul Anaman of Satea Enterprise in Tema, unveiled the new Club Shandy.
“ABL creates brands that are exclusively customer-centred. The re-launch of Shandy Mini will also bring an added excitement to ABL’s Club Shandy lovers who now have the option of consuming their drink in their preferred bottle size, be it the large or the mini,” said the ABL boss.
“There will be massive investment with respect to activation and promotions which will be defined around the theme: ‘Happy Go Shandy’ in the coming months at various locations in the country,” said James Sarfo Boakye, ABL’s Marketing Manager.
Shandy can be purchased in various drinking bars and shops across the nation but can only be enjoyed by persons 18 years and above.
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A beach party dubbed ‘Shandy Splash’ to celebrate the launch was held last weekend at the La Pleasure Beach Resort with performances from various top artistes.