Republic Bank (Ghana) PLC has launched a bold new integrated marketing campaign dubbed “Republic Verse: Big Up – Unleash Your Potential”, aimed at inspiring Ghanaians and businesses to embrace innovation, growth, and financial empowerment.
The campaign, unveiled in Accra on Friday, October 31, 2025, aligns with the Bank’s Five-Year Strategic Plan, which focuses on delivering exceptional value across Retail and Commercial, SME, Corporate Banking, Mortgage, Wealth and Pensions, and Digitisation.
According to the Bank, the Republic Verse initiative is designed to create a “universe of opportunities” where individuals, entrepreneurs, and communities can thrive through Republic Bank’s tailored financial solutions.
Using a mix of traditional and digital media — including television, radio, social media, influencer collaborations, and experiential events — the campaign seeks to redefine how the bank engages with customers. It promises to deliver more interactive, inspiring, and human-centred experiences.
Speaking at the launch, Managing Director of Republic Bank (Ghana) PLC, Dr Benjamin Dzoboku, said the campaign goes beyond marketing, representing a new movement within the banking sector. “The Republic Verse is more than a campaign; it is a movement. A movement that embodies the dreams, aspirations, and potential of every Ghanaian and every business we serve,” he said.
“In a world where possibilities are endless, we are creating a parallel world where our customers’ ambitions meet the power of Republic Bank to make them real. Whether you are an SME, a corporate giant, a homeowner in the making, or someone dreaming of building wealth for generations, the Republic Verse is here to elevate you,” Dr Dzoboku added.
He explained that the initiative brings to life the Bank’s five-year strategic plan, which seeks to strengthen customer service through innovation, efficiency, and data-driven insights. “We are not just asking you to bank with us; we are asking you to dream big, and let Republic Bank be the partner that makes it happen, every time, any time,” he said.
Republic Bank is inviting individuals, entrepreneurs, and corporate entities to join the “Republic Verse” and experience a new dimension of financial empowerment. Customers will have access to innovative products, such as mortgage and SME financing, corporate advisory services, and wealth management tools, alongside interactive campaigns and real-life customer success stories.
The Bank said the campaign rollout will feature dynamic social media content, live activations, and commercials that reflect the diverse aspirations of Ghanaians.
Republic Bank (Ghana) PLC, a subsidiary of Republic Financial Holdings Limited (RFHL) of Trinidad and Tobago, is one of Ghana’s leading universal banks, known for its innovation and customer-centred services. It offers corporate, retail, and investment banking, mortgage finance, trustee services, and microfinance solutions.
Its parent company, RFHL, is the largest independent bank in the English-speaking Caribbean, with assets exceeding USD 19.5 billion as of June 2025. The group has also committed to key Sustainable Development Goals (SDGs), including quality education, climate action, and clean water initiatives under its Power to Make a Difference (PMAD) programme.
The Republic Verse campaign is expected to run nationwide across multiple platforms as part of the Bank’s drive to inspire customers to unlock their full potential through innovation and collaboration.