Stratcomm Africa empowers SMEs in Brand Reputation Week 2023
Ghana's leading communication agency, Strategic Communication Africa Limited (Stratcomm Africa), has successfully concluded its second edition of Brand Reputation Week 2023.
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The two-day event, themed "Driving SME Growth Through Strategic Communication," aimed at enhancing the communication skills of Small and Medium Scale Enterprises (SMEs) to facilitate their growth and profitability.
The program, held from December 5th to 6th, attracted entrepreneurs from various sectors, including food and beverage, fashion, beauty, film, construction, real estate, and communication.
The comprehensive capacity-building clinic and training program featured seasoned Stratcomm Africa consultants who provided insights into communication principles and tools crucial for sustainable business growth in today's competitive landscape.
Topics covered during the event included the significance of developing coherent communication strategies aligned with business goals, digital communication, building and sustaining brand reputation, and business plan development and implementation. Mawuena Trebarh, a renowned business strategist, emphasized the importance of a robust business plan as the foundation for a positive brand reputation.
The Communication and Brand Reputation Clinic provided a platform for participants to discuss and diagnose their unique communication needs and explore effective solutions. Aligning with Global Entrepreneurship Week celebrations, Brand Reputation Week highlighted the vital role SMEs play in national development.
The CEO of Stratcomm Africa, Esther A. N. Cobbah, emphasized the importance of SMEs for economic growth, stating, "SMEs are the backbone of our economy. As they thrive, the economy grows. Through working with SMEs to employ communication for growth, we demonstrate the importance of communication for business operations and national development."
The initiative, titled "Skill Up in Communication to Scale up your Business," has evolved over the years, exposing stakeholders to the effective use of communication for personal, business, and community enhancement.
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Participants expressed gratitude for the valuable exposure and experience gained during the event. A participant from the food and beverage sector remarked, "The two-day event has been enlightening, emphasizing the significance of effective communication and brand positioning. It has underscored that running a business requires a level of intensity we had not fully grasped."
