Growing reliance on ridesharing platforms

The rapid urbanisation of cities like Accra has led to significant changes in how people get around, especially with the increasing reliance on ridesharing platforms. 

These services, which connect drivers with passengers via mobile apps, have revolutionised urban transportation in Ghana.

As cities expand and populations grow, understanding the implications of this shift is crucial for urban planning, environmental sustainability and social equity.

In recent years, ridesharing services, such as, Uber and Bolt have become popular in Accra and other urban centres across Ghana.

This can be attributed to several factors, including the convenience of mobile technology, the need for efficient transportation options and the desire for affordable travel alternatives.

A report by the Ghana Statistical Service (GSS) indicates that urban areas are experiencing a population influx, increasing demand for flexible transportation solutions.

Ridesharing platforms offer a viable response to these demands by providing users with on-demand access to vehicles. 

Socioeconomic implications

While ridesharing services present numerous advantages, they also raise important socioeconomic considerations. For many drivers, these platforms provide a source of income that can alleviate financial pressures.

However, the gig economy model often leaves workers like health insurance or retirement plans. This situation can exacerbate existing inequalities within urban communities.

Moreover, reliance on ridesharing can lead to increased traffic congestion and environmental degradation, if not managed properly. 

Environmental considerations

Increased vehicle usage can lead to higher carbon emissions and deteriorating air quality. In Accra, where air pollution is already a concern due to traffic and industrial activities, the growing reliance on ridesharing platforms necessitates urgent attention to environmental policies.

To mitigate these impacts, stakeholders must explore strategies that promote eco-friendly practices within the ridesharing sector.

For instance, incentivising drivers to transition to electric vehicles could significantly reduce emissions associated with ridesharing.

Policy recommendations

To effectively manage the rise of ridesharing platforms, policymakers should consider several key recommendations:

Regulatory framework: Establishing clear regulations governing ridesharing services is essential for ensuring fair competition and protecting drivers' rights.

Sustainability initiatives: Encouraging environmentally friendly practices within the ridesharing industry. This could involve providing tax incentives for drivers who use electric vehicles or implementing programmes that promote carpooling among riders.

Public awareness campaigns: Educating the public about the benefits of sustainable transportation options can foster a culture of responsible commuting

Integration with public transport: Ridesharing services should be integrated into existing public transportation systems to create a cohesive urban mobility strategy. By offering first-mile and last-mile solutions that complement public transit routes, ridesharing can enhance overall accessibility while reducing congestion.

Data-driven approaches: Utilising data analytics can help identify peak demand times and locations for ridesharing services.

As cities continue to evolve in response to changing demographics and technological advancements, it is imperative that we approach transportation solutions holistically, balancing convenience with environmental responsibility and social equity. 

The writer is a Geography Facilitator,
Exquisite International School,
Tse Addo, Accra- Ghana.
E-mail: andrewaryee4@gmail.com