The Minister of Education, Haruna Iddrisu, has emphasised that marketing is not merely about selling, but about nation-building, innovation and sustainable economic development.
The Minister highlighted the vital role of professional marketing education in equipping individuals with the skills to identify opportunities, understand consumers and drive entrepreneurship and foreign investment.
"For me, professional marketing education serves as a cornerstone for economic growth, innovation and sustainability in any society.
Particularly in a dynamic and emerging economy like Ghana, its significance cannot be overstated," he said.
Event
This was contained in a speech read on his behalf by the Director of Tertiary Education, Dr Emmanuel Newton, at the Chartered Institute of Marketing, Ghana (CIMG) 2nd Graduation, 44th Induction and Conferment Ceremony held last Saturday in Accra.
Mr Iddrisu called on CIMG to collaborate with government agencies to apply strategic marketing principles in the public sector, improving service delivery and accountability.
"I urge CIMG to continue engaging the government in respect of public sector marketing, applying strategic marketing tools to improve public service delivery and deepen governance accountability across all government agencies and organisations," he said.
Concluding, he urged graduates to pursue excellence, integrity and leadership in advancing Ghana’s global competitiveness and sustainable growth.
"The future of marketing and marketing education in Ghana is bright, and I do not doubt that you will play a pivotal role in shaping it for the growth of Ghana."
The event marked a significant milestone, celebrating 60 graduands, the induction of 133 individual members, including four corporate members and the conferment of eight professionals, all united by a shared vision for impact and professional growth.
The ceremony also featured goodwill messages, keynote statements and the presentation of awards to outstanding graduands in recognition of their exceptional performance.
Notable among the attendees were the CIMG National President, Michael Abbiw; CIMG Chief Examiner, Dr Dr Francis Mensah Sasraku; Director, Ghana School of Marketing, Benjamin Laryea;
Founder and President, Rumis Engage College of Marketing, Amin Ayarnah; Manager, Chartered Institute of Logistics and Transport, Frank Osei, and Programmes Administrator of Chartered Institute of Human Resources Management, Ama M. Pimpong.
Excellence
CIMG National President, Michael Abbiw, celebrated graduates and inductees, reaffirming CIMG’s mission to raise globally competitive and locally impactful marketing professionals.
He emphasised that CIMG’s mandate goes beyond certification — it was about upholding ethics, professionalism and a shared responsibility for national development.
Mr Abbiw outlined key priorities under the institute’s strategic agenda, including deepening member engagement, expanding professional development opportunities and strengthening CIMG’s collective influence across sectors.
He highlighted that marketing is not limited to marketers or salespeople but serves as the “heartbeat” of all successful organisations, urging professionals from diverse fields to join CIMG.
"In pursuing this mission, we remain guided by our firm belief that marketing excellence is the foundation for national development."
"As Ghana continues to strengthen its education system and economic framework, CIMG stands ready to support policy efforts that enhance professional education and skill development in marketing and related disciplines," he said.
