Advertising gurus descend on Accra April 27

The International Advertising Agency (IAA), in conjunction with the Advertising Association of Ghana (AAG), will host its Africa Rising-the New Consumer Generation Conference from Monday, April 27 to Tuesday, April 28, 2015  in Accra.

This is the first conference to be held in Africa since 1997. 

The two-day programme will discuss a wide range of issues affecting the advertising industry across the globe, including the changing consumer landscape, the growing global interest and the challenges and successes of brands and technology in Africa.

In a statement, the Chairman and the World President of the IAA, Mr Faris Abouhamad, expressed optimism about the success of the programme. 

“The IAA, both at the local and global levels has a reputation for successful international advertising industry events. Its membership in Africa has shown signs of accelerating growth in countries such as Cameroun, Ghana and Nigeria.

“So it is a natural progression