BIC Group launches new product

BIC Marketing Manager for West and Central Africa, Omar Diallo (3rd left) and BIC Group Brands Manager for Stationaries, West and Central Africa, Ms Camile Spitzmuller (right) unveiling a new pen of BIC Group in Accra.

Mr Diallo noted that the new product was in response to the demand of customers. 

“We recognise the fact that our consumers have diverse taste and preferences and therefore this new product is meant to widen their choices and preferences, the BIC Cristal Original Fine, comes in an orange tube with a golden fine point.” he said.

With regard to counterfeiting, he said, the company had intensified it surveillance machinery in order to maintain its brand image.