‘Ensure fair coverage of political parties’
The Chairman of the Board of Directors of the Graphic Communications Group Limited (GCGL), Prof. Kwame Boasiako Omane-Antwi, has urged journalists of the company to ensure fair coverage of all the political parties in the run-up to the general election.
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He said it was important that reporters followed keenly the activities of all the political parties in the regions, so that the company would not be seen as favouring one particular party or another.
‘‘The company stands for integrity and so whatever appears in the various newspaper brands should always appeal to readers, thereby making the company the best in the entire newspaper industry. Let us try to make our newspapers relevant by embarking on research and presenting quality reports,” he said.
Prof Omane-Antwi, who gave the advice when he interacted with staff of the Takoradi office of the company, assured them that the board would provide the necessary directions for the management to motivate them.
The visit was intended for the board to learn at first-hand operations of the company and help address challenges it was facing.
Motivation
The Managing Director of the GCGL, Mr Kenneth Ashigbey, said the newspaper industry was experiencing many challenges, for which reason there was the urgent need to find innovative approaches in selling the papers.
He said there were high expectations in the current digital era in the industry, adding that with the discovery of oil and gas in the Western Region, there was a huge focus on the editorial and marketing units to strategise in order to deliver well.
Operational challenges
In her welcome address, the Zonal Business Manager (Central/Western), Memunatu Mahama, catalogued the challenges confronting operations in the zone, including the need for a robust vehicle for the distribution of newspapers and the collection of money from the hinterlands.
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Members of the board also met with vendors and agents of the company in the region.