Logo on made-in-Ghana campaign unveiled
A new logo designed to project the uniqueness and quality of made-in-Ghana products was unveiled in Accra yesterday, with a call on Ghanaians to patronise locally produced goods.
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The logo, which has a star in the national colours of red, gold and green on a black background and the inscription ‘Made-in-Ghana — Premium Quality’ in white, was selected from about 100 entries submitted to the Ministry of Trade and Industry.
The introduction of the logo is part of efforts by the 17-member committee inaugurated by President John Dramani Mahama last year to design and implement strategies that will stimulate the consumption of made-in-Ghana goods.
In his remarks, the Minister of Trade and Industry, Dr Ekwow Spio-Garbrah, said it was crucial for Ghanaians to have a sense of nationalism and patriotism by patronising locally produced goods.
That, he said, would result in the strengthening of the country’s industrial sector, boosting of exports, creation of jobs and improvement in the living standards of the people.
Dr Spio-Garbrah said the current situation of Ghana importing more goods than it exported created a huge balance of payment deficit for the country.
Besides, he said, the situation created jobs for other countries, while similar jobs could be created in Ghana by Ghanaians choosing to patronise locally produced goods.
“The trade imbalance leads to balance of payment deficit, which leads to a depreciation of the cedi, inflation challenges and overall cost of living challenges,” he said.
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Campaign
Dr Spio-Garbrah said the campaign to get people to buy made-in-Ghana goods was an attempt to create awareness of the need to buy products manufactured locally.
He said if Ghanaians started buying goods produced locally, it would support local industries to climb the technology ladder by producing more sophisticated products.
Besides, he said, the availability of a market would encourage foreign investors to set up manufacturing industries in Ghana to create more jobs.
“The objective is to support local manufacturers, create jobs, generate income, improve quality of life, reduce trade imbalance and change our mindset about what we make,” he said.
AGI
The President of the Association of Ghana Industries (AGI), Mr James Asare-Adjei, who chaired the event, said Ghanaians had no excuse in not patronising made-in-Ghana products, since that was the only way to build local industry and create jobs in the country.
He pledged the AGI’s commitment to support efforts at promoting the patronage of locally produced goods.
Call to action
The Managing Director of the Graphic Communications Group Limited (GCGL), Mr Kenneth Ashigbey, urged business leaders to emboss the logo on their products and also work to improve the quality of their products.
Citing the GCGL as a company that had been able to withstand competition, he said other Ghanaian products could triumph once their manufacturers insisted on the quality of their brands.
“Once we wear this logo, we will be helping to transform our nation by building the future that we all require,” he said.
The President of the Ghana Chamber of Commerce and Industry, Mr Seth Adjei-Baah, proposed the setting aside of a day in a year to mount a fair to celebrate and promote made-in-Ghana goods.
Awards
A young designer, Mr Joseph Bart Plange, who beat other 71 entrants to emerge the winner of the logo competition, was presented with a cheque for GH¢10,000 and a computer.
Telemedia received GH¢3,000 and a computer, while Ms Yvonne Ayensu Kumi was given GH¢1,000 and a computer for emerging as the first and second runners-up, respectively.
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