Rev. Wengam, Prof. Hinson, others headline PA Conference 2026
Administrative professionals from Ghana and across the African sub-region will converge in Accra from July 23 to 24 for the 2026 Personal Assistant (PA) Conference.
The conference, the sixth edition, is organised by FiveSixFive, a leading force in executive professional development.
It will bring together 300 Executive Assistants, Personal Assistants, Chiefs of Staff, and other administrative professionals, offering a blueprint to strengthen and stabilise their foundational roles.
Aimed at transforming administrative professionals into “strategic filters” who guard the vision and legacy of institutions, the conference will be held under the theme: “The Strategic Architect: Mastering Influence, Tech and Institutional Excellence.”
With limited capacity for the participants, organisers are encouraging early registration to secure a place in what has been described as “the room where it happens.”
Launch, speaker unveiling
The official launch, held yesterday (April 22) in Accra, set the stage for what promises to be one of Africa’s most transformative gatherings for administrative professionals.
The event featured speeches, documentaries on previous conferences, testimonies from past participants and the unveiling of speakers for the 2026 edition.
Leading the lineup are General Superintendent of the Assemblies of God Ghana, Rev. Stephen Wengam, CEO of the Ghana Tourism Development Company, Prof. Kobby Mensah, a leading African marketing scholar, Prof. Ebo Hinson, Tax Leader at PwC Ghana, Ayesha Bedwei Ibe, and Managing Director of Unilever Ghana, Chris Wull-Caesar.
Also in attendance was Managing Partner of FiveSixFive, Maame Akua Gaisey.
Strong support teams
Launching the conference, Prof. Eho Hinson emphasised that administrative professionals are no longer just support staff but key partners in leadership and decision-making.
According to him, today’s corporate environment demands more than efficiency; it requires strategic thinking, influence, and foresight.
Drawing from his experience, including recent work on a corporate mentoring programme, he mentioned that leaders excel not in isolation but through the quality of research teams, assistants, and back-end professionals who power their performance.
Reflecting on previous editions of the conference, he described it as more than an event, calling it a platform that is redefining and elevating the role of administrative professionals across Ghana and beyond.
"Invest in your growth, sharpen your strategic edge, and position yourself for the future of work. I look forward eagerly to engaging all of you in July 2026."
"I look forward to engaging with you in July, and by the token of this address, I declare this thing, this PA 2026 Conference officially launched. God bless you all," he said.
Readiness
For his part, Prof. Kobby Mensah highlighted Ghana’s readiness to host participants from across the continent, positioning the conference as not only a professional gathering but also a cultural and tourism experience.
“As we anticipate delegates from across Africa, the Ghana Tourism Development Company is intentional about curating an experience that showcases the very best of Ghana: our hospitality, culture, and destinations. We are ready to give our guests a memorable and distinctly Ghanaian welcome,” he said.
Bold vision
Managing Partner of Five Six Five Ltd, Maame Ekua Gaisey outlined a bold vision to redefine administrative professionals as central drivers of leadership and organisational success across Africa.
She emphasised that Executive Assistants, Personal Assistants, Chiefs of Staff, and administrative professionals are the “keepers of the keys” in organisations, ensuring operational stability while enabling executives to focus on strategic priorities.
According to her, the role has evolved beyond routine support functions into one that requires influence, technological competence, and strategic thinking.
Tracing the journey of the conference since its launch in 2019, she said its transformation from a local initiative into a growing Pan-African movement focused on elevating one of the continent’s most underserved professions.
Beyond the conference, she introduced the African Institute of Personal and Executive Assistants (AIPEA) as a long-term initiative to provide certification, continuous learning and professional recognition, helping administrative professionals transition from task execution to anticipating leadership and institutional needs.
