Access Bank rewards customers to update records

The first 10,000 customers to update their records will also receive Access Bank-branded souvenirs and gifts, according to Mr Stephen Abban, the Group Head of Retail Banking at Access Bank Plc.

The initiative is part of an in-house customer campaign programme dubbed 'Knowing you Better,' Mr Abban added.

He disclosed these at a media briefing in Accra on Monday which also marked the launch of the campaign.

The campaign is to run from now till May and will afford existing customers the opportunity to check and update their records such as the correct spelling of their account names, marital status, residential, office and business addresses and contact information among others.

Mr Abban said at the briefing that the bank had identified customer information as the single most important factor in creating a trusting relationship with its customers.

"As a result, we are embarking on this campaign to get all of our customers to update their account records with accurate information on their bio-data and other personal information," he added.

The campaign comes barely a year after Access Bank Plc successfully acquired majority stake in the then Intercontinental Bank Plc in Nigeria leading to rebranding of the latter's offices and allied services in the country to Access Bank.

Indications are that the campaign to get customers update their records is to afford Access Bank Ghana the opportunity to have a fair idea of who it's customers are, especially those initially with the now acquired Intercontinental Bank, so as to enable it to create products and services that meet their individual needs.

The campaign is also in compliance with Bank of Ghana’s know your customer (KYO) requirements which demands that commercial bank takes and keeps an updated database of their customers.

The bank’s group head of retail banking, thus, advised customers to participate in the campaign in making it a success.

He added that forms for the campaign can be accessed at the bank’s corporate website and its branches throughout the country.

Story by Maxwell Adombila Akalaare