Bills Microcredit Limited has said it will deepen its partnerships with traditional councils across the country as part of its corporate social responsibility (CSR) strategy to support communities, promote culture and strengthen local economic activity.
The company said its support for the 2026 Ga Mashie Homowo Health Walk formed part of a broader programme launched in 2024 to invest in cultural events that bring communities together while creating opportunities for businesses and individuals.
Brands, Communication, Marketing and Public Relations Manager of Bills Microcredit, Nana Ama Anderson, said the company's CSR agenda went beyond financial assistance and focused on initiatives that promoted community wellbeing and national unity.
Community partnerships
Ms Anderson said Bills Microcredit had worked with several traditional councils since 2024, supporting festivals and community activities in Cape Coast, Paga and other parts of the country.
She said the company planned to expand those partnerships this year, with the Homowo Health Walk serving as the first major cultural event under its CSR programme.
“We partner with traditional councils because culture brings people together. Through these initiatives, we support communities, businesses and individuals while contributing to national development,” she said.
She explained that the company considered traditional festivals important platforms for engaging communities and encouraging social interaction across different backgrounds.
CSR strategy
Ms Anderson said Bills Microcredit believed that investing in cultural activities complemented its business of providing financial services by helping to create stronger and more resilient communities.
She said the Homowo Health Walk aligned with the company's objective of supporting initiatives that improved the wellbeing of people while promoting inclusion.
“Culture holds us together as a country. By supporting these events, we help to empower people while contributing to the growth of businesses and communities,” she said.
She added that the company viewed community investment as an important part of its responsibility, saying initiatives that promoted health, culture and social cohesion also created an environment in which businesses could thrive.
Homowo support
Bills Microcredit was one of the corporate sponsors of this year's Ga Mashie Homowo Health Walk, which formed part of activities marking the annual Homowo Festival.
The company supported the event with logistics and other resources to help organisers stage the walk, which attracted participants from Ga Mashie and neighbouring communities.
The event also featured free health screening, games and musical performances as part of efforts to encourage healthy living and strengthen community participation.
Business commitment
Ms Anderson said the company would continue to identify opportunities to support cultural and community-based programmes in different parts of the country as part of its long-term CSR agenda.
She said Bills Microcredit remained committed to working with traditional authorities and community organisations to deliver initiatives that benefited both individuals and businesses.
“We believe empowering people through community initiatives creates opportunities for businesses and supports national development. We will continue to work with traditional councils to make these programmes successful,” she said.
She said the company expected to broaden its cultural partnerships in the coming months as it strengthened its presence in communities while complementing its financial services with social investment initiatives.