Dignity–DTRT to employ 1500 more
A free-zones company, Dignity-DTRT Limited, will increase its employee capacity by 1,500 more people to enable it to expand its production and serve the local market.
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The company, which manufactures apparels and exports 100 per cent to the United States of America, wants to penetrate the domestic market before the end of the year. It currently employs 1,500.
The Managing Director of Dignity-DTRT, Mrs Salma Salifu, disclosed this to the GRAPHIC BUSINESS in Accra, when the Chairperson of the Trade Committee of the American Chamber of Commerce (AmCham), Madam Angela Kyerematen-Jimoh, paid a working visit to the Dignity-DTRT.
“We want to enter the market with our products in order to reduce the amount of millions of cedis the country spends on imports each year,” she said.
She said that the Dignity-DTRT was ready to meet both the local and the international demands.
“So we are expecting to out-compete import apparel products to become the market leader as far as apparels such as polo t-shirts are concerned,” she explained.
Touching on competitive advantage, the managing director said product from Dignity-DTRT had met international quality standards, one of the reasons why the company had been able to penetrate the global market.
“For Dignity-DTRT to penetrate the US market means our quality is up-to-standard, therefore, we will be able to provide a very keen competition within the local space,” she added.
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Visit
Madan Kyerematen-Jimoh expressed delight at the growth of companies under the African Growth and Opportunities Act (AGOA) in Ghana.
The chairperson visited the factory to familiarise with activities of the AGOA beneficiary and also to familiarise herself with the current development at the factory.
Together with a team from the AmCham, Madan Kyerematen-Jimoh, visited various sections and departments of the factory to see at first hand, how the manufacturing of apparel for the market was being done.
“I am very impressed. I enjoyed the tour around the facility and the thought that it was very instructive to see what is being done here. This is real accomplishment and I congratulate the team here at Dignity and the Ghanaians who work here majority of them who are women. It is a great thing to see the scale and also the opportunity to grow,” she said to the paper after the facility tour.
Factory
Dignity-DTRT was established as a Ghanaian company, Dignity, in partnership with its American counterparts in 2014.
The factory currently employs 1,500 skilled employees, about 70 per cent of whom are females — GB