Procus Ghana Ltd, producers of the popular Kivo range of products, has officially signed celebrated Ghanaian culinary personality, Chef Abena Amoakoa Sintim-Aboagye, popularly known as Chef Abbys, as its brand ambassador.
The announcement was made at the company’s head office in Tema, marking what Procus describes as a “bold step” in its ongoing mission to elevate Ghana’s local food culture through quality and authenticity.
Chef Abbys, who has gained prominence both locally and internationally for her creative culinary approach and engaging personality, is set to represent the Kivo brand across campaigns and public engagements. Her values, according to the company, strongly reflect the brand’s commitment to nutrition, innovation, and the use of 100% natural ingredients.
“Chef Abbys represents a new wave of culinary leadership rooted in authenticity, creativity and innovation, which aligns perfectly with the Kivo brand,” said Evans Kwofie, Marketing Head at Procus Ghana Ltd. “This partnership is not just about endorsement; it’s a commitment to take our message of 100% natural, high-quality and innovative products to the next level.”
Speaking at the signing ceremony, Chef Abbys expressed her excitement about the partnership, noting that it aligns with her passion for African cuisine and healthy living.
“Thank you so much. I'm truly honoured and excited to join hands with Kivo!” she said. “As a chef, my passion lies in celebrating rich African cuisines. I deeply believe in the power of natural ingredients as they don't just bring flavour to dishes but also promote wellness and healthy living. That is what Kivo Products stands for and this partnership will bring it to life.”
Both parties expressed optimism that the collaboration will help deepen consumer appreciation for locally made products and foster greater awareness of healthy food choices in Ghana and beyond.