PwC unveils new brand identity to reflect evolving client needs
PwC has unveiled a refreshed brand identity, aimed at better aligning with its evolving role as a forward-looking advisory firm that supports clients in navigating disruption, harnessing technology, and achieving sustainable growth.
Launched globally under the theme “So You Can”, the rebrand reflects PwC’s renewed commitment to building trust, delivering impactful results, and empowering businesses to accelerate momentum in a rapidly changing economic environment.
The Country Senior Partner at PwC Ghana, Mr Vish Ashiagbor, said the updated identity captures how the firm already operates: “Our refreshed identity reflects how we already work—with clarity, speed and a sharp focus on the future. In a time of rapid transformation across industries, we are helping our clients move forward confidently by combining deep local knowledge with the strength of our global network, ensuring that Ghanaian businesses receive insights empowered by worldwide best practices and local context relevance.”
The new brand visual identity features a modernised logo with a distinctive ‘momentum mark’, a bold orange signature colour, and updated imagery. The verbal identity has also been overhauled, with communication now reflecting a tone of voice that is “bold, collaborative and optimistic”.
According to the firm, the rebrand is underpinned by four strategic pillars: customised artificial intelligence (AI) solutions, deep industry expertise, strategic partnerships, and sustainable business practices. These pillars will guide PwC’s service delivery and strategic advisory, including how it supports clients in integrating sustainability and innovation across their operations.
“Our new brand and creative campaign position PwC as the trusted advisor to accelerate clients to the leading edge,” said Mr Richard Ansong, Clients and Markets Leader at PwC Ghana. “As businesses face unprecedented changes, those who embrace innovation and reinvention will harness new growth and secure competitive advantage. We have the people, skills and experience to support our clients in making the most of the opportunities that come from a rapidly changing world.”
As part of the global relaunch, PwC has released a new body of thought leadership titled “Value in Motion”, which explores how forces such as AI, climate disruption, and economic fragmentation are reconfiguring industries. The study suggests that up to $7.1 trillion in global revenue will be redistributed by firms that successfully reinvent their models by 2025.
PwC is also rolling out initiatives to help businesses unlock AI at scale, including efforts in agentic AI, technology partnerships, and data-driven industry transformation. The firm emphasised its readiness to support Ghanaian enterprises in capturing emerging opportunities and achieving long-term growth.
For more information on the rebrand and service offerings, PwC Ghana has encouraged stakeholders to visit www.pwc.com/gh.