The 36th edition of the Chartered Institute of Marketing, Ghana (CIMG) National Marketing Performance Awards has honoured outstanding individuals and organisations that excelled in marketing, innovation, and social impact.
The event, which took place at the Labadi Beach Hotel on Friday night, ran under the theme “Repositioning Brand Ghana: Marketing for Economic Growth and Transformation.”
Standard Chartered Bank Ghana’s Chief Executive Officer, Mrs Mansa Nettey, was crowned the 2024 CIMG Marketing Woman of the Year, while the Marketing Man of the Year award went to Dr James Orleans-Lindsay, Executive Chairman of JL Holdings.
In other top honours, Asiedua Addae, Head of Corporate Affairs, Brand and Marketing at Standard Chartered Bank, was named Marketing Practitioner of the Year, and Benedicta Nyame, Head of Business Development at Unimac, emerged Marketing Student of the Year.
This year’s awards also saw several institutions inducted into the prestigious CIMG Hall of Fame. Melcom Ghana was recognised as a Hall of Fame Elite Category member in retail, while Vanguard Assurance, SIC Life, Japan Motors, Ecobank Ghana, GOIL PLC, MTN Ghana and TotalEnergies Ghana all retained their Hall of Fame status. Labadi Beach Hotel and Enterprise Trustees entered the Hall of Fame for the first time in the hospitality and pensions categories respectively.
The media segment celebrated Above-The-Line Primetime Ltd for the National Science and Maths Quiz (NSMQ) in Cape Coast, while Asempa FM’s Ekosiisen won Radio Programme of the Year and TV3’s Ghana’s Most Beautiful took home the TV Programme of the Year award. Telecel Ghana’s Telecel Ghana is Here was adjudged Best New Media Campaign.
Business category winners included Enterprise Life for Insurance (Life), Star Assurance for General Insurance, Adansi Travels for Hospitality (Allied Services), JL Properties for Real Estate, New Crystal Health Services for Private Health, and GCB Bank for Banking. Amenfiman Rural Bank, Advans Savings and Loans, Maroon Capital Microfinance, and Dynamic Data Solutions Ltd also received honours in their respective categories.
GOIL PLC and MTN Ghana picked up double wins in the petroleum and telecom sectors, while Ecobank Ghana PLC was named Overall Marketing-Oriented Organisation of the Year. Manufacturing recognition went to Procus Ghana Ltd, Dettol Cool Soap, and emerging brand Kivo, while Hollard Ghana’s Asomdwee MSME Insurance topped the service category.
The CIMG President’s Special Award was conferred on youth activist group BuzStopBoys, led by Chief Dr Doli-Wura Zakaria, for their community impact.
This year’s awards once again cemented the CIMG’s role in promoting marketing excellence and encouraging organisations to innovate and adapt to changing consumer needs.
Full List of Winners – 36th CIMG National Marketing Performance Awards (2024)
Marketing Man of the Year: Dr James Orleans-Lindsay, Executive Chairman, JL Holdings
Marketing Woman of the Year: Mrs Mansa Nettey, CEO, Standard Chartered Bank
Marketing Practitioner of the Year: Asiedua Addae, Head of Corporate Affairs, Brand & Marketing, Standard Chartered Bank
Marketing Student of the Year: Benedicta Nyame, Head, Business Development, Unimac
Hall of Fame Awards
Retail Outlet: Melcom Ghana (Elite Category >10)
Insurance (General): Vanguard Assurance (<10 years)
Insurance (Life): SIC Life (<10 years)
Motor Firm: Japan Motors (<10 years)
Bank: Ecobank Ghana PLC (<10 years)
Petroleum: GOIL PLC (<10 years)
Telecommunications: MTN Ghana (<10 years)
Petroleum: TotalEnergies Ghana (<10 years)
Hospitality Facility (Hotel): Labadi Beach Hotel (New Entrant)
Corporate Pensions Trust: Enterprise Trustees (New Entrant)
Media Awards
Above-the-Line: Primetime Ltd (NSMQ in Cape Coast)
Below-the-Line: NIB Ma Me Loan Campaign
New Media Campaign: Telecel Ghana – Telecel Ghana is Here
TV Programme: TV3 – Ghana’s Most Beautiful
Radio Programme: Multimedia Group’s Asempa FM – Ekosiisen
Business Awards
Insurance (Life): Enterprise Life
Insurance (General): Star Assurance
Hospitality Facility (Hotel): Labadi Beach Hotel
Hospitality Facility (Allied & Support Services): Adansi Travels
Petroleum Company: GOIL PLC
Real Estate Company: JL Properties
Private Health Facility: New Crystal Health Services Ltd
Corporate Pensions Trust: Enterprise Trustees
Media Organisation: Multimedia Ghana Ltd
Bank: GCB Bank PLC
Rural Bank: Amenfiman Rural Bank Ltd
Savings & Loans Company: Advans Savings & Loans
Microfinance Company: Maroon Capital Microfinance Ltd
Telecom Company: MTN Ghana
Internet Service Provider: Dynamic Data Solutions Ltd
Overall Marketing-Oriented Organisation: Ecobank Ghana PLC
Finance House: Not Awarded
Airline (Domestic): Not Awarded
Airline (International): Not Awarded
Telecom (Allied & Support Services): Not Awarded
Manufacturing Company: Procus Ghana Ltd
Postal & Courier Services (International): DHL Ghana Ltd
Postal & Courier Services (Domestic): Yom Yom Services Ltd
Agro-Based Company: Newage Agric Solutions Ltd
Online News Portal: MyJoyOnline
Not-for-Profit Organisation: Planned Parenthood Association of Ghana (PPAG)
Retail Outlet: Melcom
E-Commerce Company: Shag Express
Indigenous Catering Services: Zesuxa Catering Services
Motor Firm: Toyota Ghana
Product Awards
Manufacturing: Dettol Cool Soap
Service: Hollard Ghana – Asomdwee MSME Insurance
Emerging Brand: Kivo
Special Award
CIMG President’s Special Award: BuzStopBoys – Chief Dr Doli-Wura Zakaria