Twitter settles on Ghana to initiate Africa presence

As part of its global growth strategy, Twitter, the 'microblogging' system that allows users to send and receive short posts on the internet, has initiated a process  to establish its presence in Africa, by opening an office in Ghana.

It is therefore currently actively hiring for roles in Ghana and in Africa in general.

Announcing the decision to open the office in Accra, Ghana on Monday, April 12, 2021, Twitter said the move was to enable it "serve the public conversation, and it’s essential, for the world and for Twitter, to increase the number of people who feel comfortable participating in it."

"To do this, we need to make it easier for everyone to join in and provide more relevant experiences for people across the world.

"Today, in line with our growth strategy, we’re excited to announce that we are now actively building a team in Ghana. To truly serve the public conversation, we must be more immersed in the rich and vibrant communities that drive the conversations taking place every day across the African continent."

Why Ghana?

Twitter said as a champion for democracy, "Ghana is a supporter of free speech, online freedom, and the Open Internet, of which Twitter is also an advocate. Furthermore, Ghana’s recent appointment to host The Secretariat of the African Continental Free Trade Area aligns with our overarching goal to establish a presence in the region that will support our efforts to improve and tailor our service across Africa."

Free speech

“As a champion for democracy, Ghana is a supporter of free speech, online freedom, and the Open Internet, of which Twitter is also an advocate. Furthermore, Ghana’s recent appointment to host the Secretariat of the African Continental Free Trade Area (AfCTA) aligns with our overarching goal to establish a presence in the region that will support our efforts to improve and tailor our service across Africa,” it said.

A statement published on twitter’s blogpost said whenever they entered new markets, they worked hard to ensure that the platform was not just investing in the talent that it hired, but also invest in local communities and the social fabric that supports them.

“We have already laid foundations through partnerships with Amref Health Africa in Kenya, Afrochella and The HackLab Foundation, both in Ghana, and Mentally Aware Nigeria Initiative (MANI) in Nigeria,” it added.

Corporate giving

According to the social media handle, as part of its long-term commitment to the region, the company would continue to explore compelling ways it could use the positive power of Twitter to strengthen its communities through employee engagement, platform activation, and corporate giving.

“We still have much to learn but we are excited to listen, learn, and engage. Public conversation is essential to solving problems, building shared ideas, and pushing us all forward together. We can’t wait for the next step on that journey,” the statement added.

Mission

It stated that its mission was to serve the public conversation, and it is essential, for the world and for Twitter, to increase the number of people who feel comfortable participating in it.

It said to do that, Twitter needed to make it easier for everyone to join in and provide more relevant experiences for people across the world.

Employment

It said it was looking for specialists to join several teams including product, design, engineering, marketing and communications and said that the full details on current job openings could be found on the Twitter Careers site.

It stated that aligned with its existing WFH policies, it is looking forward to welcoming and onboarding the new team members remotely so that it can make an immediate impact while it explored the opportunity to open an office in Ghana in the future.

Below is a copy of the full statement by Twitter

Twitter’s mission is to serve the public conversation, and it’s essential, for the world and for Twitter, to increase the number of people who feel comfortable participating in it. To do this, we need to make it easier for everyone to join in and provide more relevant experiences for people across the world.

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Today, in line with our growth strategy, we’re excited to announce that we are now actively building a team in Ghana. To truly serve the public conversation, we must be more immersed in the rich and vibrant communities that drive the conversations taking place every day across the African continent.

We are looking for specialists to join several teams including product, design, engineering, marketing and communications. Full details on current job openings can be found on the Twitter Careers site. Aligned with our existing WFH policies, we look forward to welcoming and onboarding our new team members remotely so that we can make an immediate impact while we explore the opportunity to open an office in Ghana in the future.

Why Ghana?

As a champion for democracy, Ghana is a supporter of free speech, online freedom, and the Open Internet, of which Twitter is also an advocate. Furthermore, Ghana’s recent appointment to host The Secretariat of the African Continental Free Trade Area aligns with our overarching goal to establish a presence in the region that will support our efforts to improve and tailor our service across Africa.

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Whenever we enter new markets, we work hard to ensure that we are not just investing in the talent that we hire, but also investing in local communities and the social fabric that supports them. We have already laid foundations through partnerships with Amref Health Africa in Kenya, Afrochella in Ghana, Mentally Aware Nigeria Initiative (MANI) in Nigeria, and The HackLab Foundation in Ghana. As part of our long-term commitment to the region, we’ll continue to explore compelling ways we can use the positive power of Twitter to strengthen our communities through employee engagement, platform activation, and corporate giving.

We still have much to learn but we are excited to listen, learn, and engage. Public conversation is essential to solving problems, building shared ideas, and pushing us all forward together. We can’t wait for the next step on that journey.