UMB Capital unveiled
In an era where business growth is directly linked to customer satisfaction, being able to meet and exceed the needs of clients through excellent products and services is very crucial.
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However, meeting and exceeding the customer’s expectation requires that a company should identify and familiarise itself with the desires of the customer whose interests fuel the growth of the business.
It is for this reason that one of Ghana’s leading financial institutions, UMB Capital, has unveiled its new identity at a ceremony in Accra.
The UMB Capital will oversee the operations of the UMB Investment Holdings Limited, UMB Stockbrokers Limited, Strategic Debt Solutions Limited and Merban Properties Limited, which hitherto were subsidiaries of the Universal Merchant Bank Limited.
This move forms part of the bank’s commitment to provide better and innovative products and services to its clientele. The bank explained it had listened to the opinions and complaints from its clientele to improve its experiences on the financial landscape, hence the new introduction.
The UMB Capital is expected to create and deliver superior value through the provision of innovative and diverse investment financial management solutions that exceed the expectations of its stakeholders.
Unveiling the logo of the UMB Capital, the Chief Executive of L’aine Services Limited, Dr Ellen M. Hagan, indicated that the importance of branding was a rhetoric that was prevalent in today’s business parlance.
“Today’s dynamic customer makes innovation and improvement to existing product and services a necessity for business growth. As product and services are improved upon, so must it be in tandem with a sophisticated brand to bring value to the sophisticated customer,” she said.
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She opined that rebranding was not about changing the brand element such as the logo, tag line or the colours, but rebranding, when done right, considers the full experience of all stakeholders.
“It consists of a gradual switch from the old to the new, with the company’s unflinching demonstration of how it reviews the same value it present to its customers every day. Rebranding is simply an upgraded presentation of upgraded services, product, or culture,” she added.
She said the UMB Capital was no different of the description – as a customer-focused organisation with core values of speed, passion, excellence and ethics.
Focusing on the customer
For her part, the Board Chairperson of the UMB Capital, Mrs Grace Amey-Obeng, underscored the need for the company to rebrand.
“We have listened to our clients and we have improve on past performance and we are ready to take on the opportunities tomorrow brings. So in the coming months, we will unveil products which seek to meet the needs of our clients in very convenient ways,” she noted.
Going forward, she said the UMB Capital intended to deliver superior value service through the provision of innovative and diverse investment financial management solutions that exceed the expectations of its stakeholders.
“The basis for our operations will be a focus on the customer because we will seek to maintain effective customer relationships and service programmes, while innovation will be our haul mark at UMB Capital,” she added.