Vodafone unveils new campaign

A new campaign to equip young and talented Ghanaians with entrepreneurial skills to establish their own businesses in the country has been launched. 

Dubbed; Vision in Motion (VIM), it’s an initiative of Vodafone Ghana and is expected to equip young people with knowledge and motivation to enhance their skills.

At the launch in Accra, the Marketing Director of Vodafone Ghana, Madam Agnes Emefa Essah, said Vodafone Ghana was committed to ensuring that the programme benefitted the teaming youth in the country.

According to her, the initiative would equip young people with knowledge and motivation to enhance their entrepreneurial skills across the country.

She observed that the initiative would be carried out through weekly motivational video clips with voices, and a series of educational and self-development videos on seven main courses, including T-shirt printing, soap making, beauty therapy, fashion, baking, juice making and decor.

“Vodafone VIM will also offer unequalled minutes for calls to Vodafone and other networks, in addition to data for browsing the internet. It will also touch the lives of over 100 loyal customers per quarter in various vocational courses. Participants would be awarded certificates and essential working tools to enable them to succeed in their respective areas.” she said.

Madam Essah noted that the programme was targeting people involved in small-scale trading as well as those looking for opportunities to exhibit their potential.

She said participants could win fully paid professional training and working tools by staying active on the offer but must have finished viewing all the tutorial videos for a minimum of 12 weeks.