Black Sherif’s arrest is a dent on his hard earned image -Fredyma

Renowned music producer, Fred Kyei Mensah widely known as Fredyma has described Black Sherif’s recent arrest at Kotoka International Airport (KIA) following complaint of fraud against him by Cruise People Limited (Your Cruise People) as a dent on his hard earned reputation.

He noted that it was too early for the reigning VGMA Artiste of the Year to be having such bad publicity about his unreliability when one engages him.

In a post on Facebook yesterday, July 21, Fredyma mentioned that many musicians have lost great opportunities in the creative space for lack of discipline, naivety and not paying attention to details.

Fredyma mentioned had experience of disappointing behaviours from many artistes like what happened between Black Sherif and Cruise People Limited which shouldn’t be encouraged.

Read full post below:

“A LABYRINTH CREATIVE INDUSTRY.

“I have served this creative industry especially in the area of music professionally for the past 38 years and sometimes, i get sad, emotional and devastated about some little things we don't pay attention to.

“Several musicians, have lost great opportunities in the creative space for lack of discipline, naivety and not paying attention to detail. Having dealt with a lot of talents, some peculiar traits that emanates from their actions are, non-strict adherence to contractual agreements, inadequate preparation for major performances, lack of routine training and upgrade of their crafts, deception, money concious and not capturing detailed daily events.

“They sometimes, overbooked themselves without considering the fragility, tiredness and weary nature of their craft. I have had the experience of disappointing behaviors from so many artistes like what my son Black Sheriff, the pride of Asante Akyem and Ghana 🇬🇭 is going through at the moment. It's humiliating being accosted while going to board a flight ✈️. A lot of spin and lies were said about his arrest at the onset.

“It's a dent on his hard earned image on his minimal success and his management should as a matter of urgency, sort things out with those that engaged him for that event. It's too early for him to be having such bad publicity about his unreliability when one engages him. In our Akan culture it is said " fromfrom nte ho daa" loosely translated "you cannot enjoy grace all the time".

“Black Sheriff, don't blackened your chef's dress while consuming his delicacy for life is delicate!

“Good beads don't rattle (sic),” Fredyma posted. 

Related article: Black Sheriff stopped at Kotoka Airport - Police source