Consistency is biggest struggle in content creation — Quecy Official
EVERY day, millions of people wake up, reach for their phones, and lose themselves in a scroll watching creators laugh, dance, review products, and go viral. It looks effortless. It looks fun.
But for content creator Quecy Official, though, the reality behind every post, every trend, and every smile is a great deal more complicated than it appears.
The hardest part of being a content creator, he says, has nothing to do with fame. It is simply showing up every single day.
"Consistency has always been the biggest struggle. It's not as glamorous as it looks. Unfortunately, that's the side you all hardly see. “Being famous is one thing, but keeping up, staying relevant, creating nonstop and constantly showing up even on days you're drained, that's the real battle," he said in a chat with Graphic Showbiz on Saturday, May 23, 2026.
The world sees the viral moments, the numbers climbing, the smiles. What it doesn’t see is everything that happens off-camera.
“People see the smiles, the trends, the numbers and the moments that go viral, but they don’t see the pressure behind it all — the sleepless nights, the self-doubt, the burnout, and the constant need to reinvent yourself just to stay afloat. This life isn’t easy, but we keep pushing anyway,” he said.
Despite the struggles, the grind was not going unnoticed. In fact, Quecy Official, born Shadrack Arhin Lawson, told Graphic Showbiz a new chapter quietly began when the business side of content creation came knocking.
"Content creation stopped being just a hobby for me and started becoming a serious business in late 2024, when brands began reaching out with deals, partnerships and proposals.
“That was the moment I realised people were not only watching content, but they actually saw value in the work, the consistency and the influence behind it," he noted.
Before that shift, it was simply about the love of creating. (Read also: Shatta Wale: I retired from music three years ago, I’m a business man)
"Prior to that, it was mostly passion, posting for fun and trying to stay creative. But once the emails, calls and collaborations started coming in, I understood that this space could truly open doors. Still learning, still growing, still figuring it out one step at a time," he added.
For all the opportunities the creator space offers, Quecy Official is candid about one glaring inequality, saying Ghanaian creators are simply not compensated the same way as their counterparts in the West.
“A lot of people assume influencers are heavily paid because of their followers or viral videos, but in Ghana, monetisation is limited. Most creators receive little or no payment for their work.
"For example, TikTok doesn't even pay influencers on this side of the world the same as creators in the Western world. No matter the engagement, viral videos or huge following, Ghanaian creators still don't get direct monetisation benefits from TikTok as others do abroad.
“However, I will continue creating regardless, because for me, it started as a passion before it turned into a business. The love for creating content came before the money, and I think that's what still keeps many of us going despite the challenges”, he stated.
The online world has not been kind to his personal life either. Quecy Official openly admits that social media once took a real toll on his mental health, though that chapter, he says, is largely behind him.
"Yes, for some time it affected my mental health, but not anymore. Over time, I've built a thick skin and learned not to take everything to heart the way I used to when I was still a baby in the space. At first, every criticism, insult, or piece of negativity used to get to me deeply because I was still learning how to separate social media from real life. But with growth and experience, I’ve come to understand that not every opinion deserves a reaction.”
"Mental health is very serious and should never be ignored, especially in this space where people constantly judge and criticise. Personally, I've learned how to protect my peace, focus on myself and simply brush certain things off. Not everything deserves your energy”, he advised.
