LC Waikiki opens new store in Ghana

AS part of its commitment to contribute to the growth of fashion in Ghana, LC Waikiki, a global leading fashion retail brand has opened a new outlet at the Achimota Mall in Accra last week.

This is the second store after the first one was opened at The Junction Mall, Nungua Barrier, Accra last year and it forms part of its plan to expand its presence in Africa in line with its tagline, 'Everyone Deserves to Dress Well.'

At the short ceremony which was laced with a fashion show and a discount sale for shoppers afforded patrons a good time to savour the variety of collections for men, women and children.

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In a brief presentation, the Country Manager for LC Waikiki, Aziddin Zidi mentioned that the Ghanaian market is one of the most attractive in Africa due to its resilient economy.

As such, he noted the opening of a new store was a thing of pride for the company as it signified progress in LC Waikiki's Africa growth strategy.

“The two stores in Ghana make her the second country in West Africa where LC Waikiki has expanded its brand following its success in the East African market and we are very happy about that.

“We are targeting more stores and more cities to be closer to our customers wherever they wish to find us. Regarding our goals; we are planning to open our next store in Kumasi and we are aiming to be in two cities with five stores by end of 2023. From this day onward, our promise to Ghanaians is to provide them with quality and fashionable items and never will we go back on this promise."

Founded in 1988 and initially established in France, LC Waikiki has been operating in Turkey since 1997 with the aim of making fashion accessible to everyone. 

Globally, the Turkish brand operates more than 1,200 stores in 56 countries, 357 different cities on four continents with 57,000 employees.

According to Mr Aziddin Zidi, LC Waikiki's target is to have more than 1500 stores all over the world in the next few years.